Asendia: 70% of French e-shoppers prefer retailers that offer eco-friendly delivery options

Asendia introduces its latest Markets to Watch guide, an insightful resource designed to help retail and e-commerce experts identify and unlock new opportunities in key global markets.

This comprehensive guide highlights high-potential e-commerce destinations in Europe, North America, Australia and beyond, providing valuable insights into market-specific trends, consumer behavior and logistics issues.

Markets to Watch describes the dynamic e-commerce landscape in France, Switzerland, the United Kingdom, Australia, the United States and Canada. It highlights the distinct characteristics and opportunities in each market, offering actionable information for online sellers looking to expand their global reach.

France: Sustainability drives growth

France continues to be fertile ground for e-commerce, with consumers increasingly valuing sustainable purchasing practices. Bénédicte Denni, senior e-PAQ product manager at Asendiahighlights that 70% of French e-shoppers prefer retailers that offer eco-friendly delivery options.

The French e-commerce market is expected to reach €200 billion by 2027, thanks to a focus on sustainability and resale economics, which could be worth €14 billion by 2030. Retailers who adhere to these values ​​will benefit greatly from expansion.

UK: Resilient post-Brexit growth in a well-established e-commerce landscape

Despite economic difficulties and changes related to Brexit, the UK remains the largest e-commerce market in Europe. Thomas Sjolin, CEO of Asendia Nordics, It points out that 81.5% of UK consumers are shopping online, driven by the adoption of hybrid working models, which have continued post-pandemic. The UK postal network is renowned for its reliability and efficiency, with an impressive 94% of orders being delivered successfully the first time. Additionally, 59% of shoppers prefer to have their purchases delivered to their home, reflecting the strong demand for convenient delivery options.

With a well-established e-commerce infrastructure and a consumer base accustomed to online shopping, the UK market continues to offer significant potential for online retailers.

US and Canada: big-spending, tech-savvy consumers

The North American e-commerce market continues to grow: U.S. online sales exceed $1 trillion in 2022, and e-commerce revenues have seen a remarkable 101% growth since 2019. Sarah Clewlow, director of retail chains, Asendia, highlights American consumers’ confidence in their delivery services and significant growth in sectors such as fashion, electronics and health and beauty. Of the top 500 online stores by total net sales in the U.S., 5 stores generated 42% of all sales in 2021.

Canada’s strong e-commerce infrastructure and proximity to the United States provide significant opportunities for cross-border trade. 25% of Canadians think next day delivery is important.

With strong consumer confidence and innovative market dynamics, North America offers significant potential for online retailers looking to reach large, affluent audiences.

Asendia’s Markets to Watch guide provides a wealth of insight into the dynamic e-commerce landscape in key global markets. With detailed analysis and practical recommendations, Asendia’s guide is an essential resource for online sellers looking to capitalize on emerging opportunities and navigate the complexities of global e-commerce.

To download the report and learn more about all the markets to watch on Asendia, click here.