Klaviyo launches integration with TikTok to increase ad effectiveness and increase conversions

The new offering helps brands connect with shoppers over 1 billion in a more authentic way

BOSTON, May 30, 2024–(BUSINESS WIRE)–Klaviyo (NYSE: KVYO), the company powering smarter digital relationships, today announced integration with TikTok, enabling businesses to sync Klaviyo lists and segments with their TikTok audiences. As a platform with an audience of over 1 billion users, TikTok offers broad access to a wide demographic of potential buyers. This new feature enables brands to increase return on ad spend (ROAS), deliver personalized ads and build influential lookalike audiences to attract new buyers.

Powered by platforms like TikTok, social commerce is changing the way consumers discover and buy products. This integration comes at a time when U.S. social commerce retail sales are experiencing significant growth and are estimated to reach $80 billion by 2025, or 5% of total U.S. e-commerce.

TikTok’s influence on purchasing behavior makes it a key channel for brands looking to capture new market segments – but the social buyer demands authenticity and relevance. With one-click integration with TikTok Ads, brands can leverage Klaviyo’s intelligent segmentation to deliver hyper-personalized and non-disruptive experiences on TikTok.

“At Klaviyo, our goal is to create the most powerful ecosystem possible so we can help brands seamlessly connect with consumers wherever they are,” said Steve Rowland, CEO of Klaviyo. “Our integration with TikTok is a natural extension of this mission. TikTok is a key platform for businesses to connect with consumers, and with this integration, we’re enabling businesses to capitalize on this opportunity and making it even easier to create valuable, personalized relationships that generate revenue.”

This new integration helps Klaviyo customers:

Increase your ROAS and deliver more personalized ads on TikTok: Deliver more personalized ads to increase conversions among existing customers and attract new consumers with smarter, lookalike audiences. Only show TikTok ads to people who are engaged or have high purchase intent. Retarget existing consumers or exclude targeting consumers who have recently purchased and have no intention of purchasing.
Save time with always up-to-date audiences: Dynamically sync Klaviyo segments in real time, which means your TikTok audience is always up to date, eliminating the need to manually import or export CSV files.
Track the performance and optimize your advertising strategy: Learn how targeted ads or ad groups work so you can optimize effectively.

“The integration of TikTok and Klaviyo has significantly improved the way we reach our current and potential customers,” said Alyssa Brown, vice president of marketing at TELETIES. “With Klaviyo’s advanced segmentation and TikTok reach, we can tailor our marketing efforts to connect more authentically with our audiences, turning their views into valuable customers and, ultimately, revenue.”

“We are excited that this integration will provide advertisers with an easier way to deliver ROI-based advertising and grow their businesses,” said Lorry Destainville, global director of product partnerships at TikTok. “We believe this will be a game changer for businesses using Klaviyo. Through real-time audience sync and highly personalized advertising features, together we enable brands to maximize ROAS and deliver impactful campaigns.”

This integration is now available to Klaviyo customers. To get started, go to the Integrations tab in Settings and learn more in our help center.

About Klaviyo

Klaviyo (CLAY-vee-oh) powers smarter digital relationships by making it easier for businesses to capture, store, analyze and predictively leverage their own data to drive high-value, measurable results. Klaviyo’s modern and intuitive SaaS platform enables business users of all skill levels to leverage first-party data from over 350 integrations to send the right message at the right time via email, SMS and push notifications. Innovative companies like Good American, TaylorMade, Liquid Death, Stanley 1913 and over 146,000 other paying customers use Klaviyo to acquire, engage and retain customers – and grow on their terms.

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Lacey Berrien, senior director of public relations
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