An exciting digital experience awaits fans during the ICC Men’s T20 World Cup 2024

The International Cricket Council (ICC) is delighted to announce a suite of innovative digital initiatives designed to engage and reward cricket fans around the world ahead of the ICC Men’s T20 World Cup in 2024. These initiatives will enable more fans in more countries than ever before to experience the excitement related to the tournament.

To reach our diverse fanbase, we are launching dedicated social media channels in Hindi on Instagram and Facebook. This will provide Hindi-speaking fans with tailored content, updates and exclusive information about the tournament – including all-India Hindi highlights and knockout matches.

This will complement the content produced during matches and in our digital hub in Barbados around the clock, ensuring fans receive the latest updates, highlights and behind-the-scenes content throughout the tournament.

For the first time, ICC.tv will offer direct-to-fan streaming in 83 countries, including Nepal, Afghanistan, the Netherlands, Japan and Germany. Fans in these regions will have unprecedented access to live matches, highlights and exclusive content.

ICC will also broadcast live radio commentary from our licensee BBC around the world via the ICC website and app.

Additionally, we are launching a completely new website, t20worldcup.com, and mobile app, putting video content at the center. With AI-produced video clips and high-quality on-the-ground video features, our digital platforms will bring the best T20 World Cup experience right to your screen. Stay updated with live scores, video highlights and all the essential event information you need to stay connected with the ICC Men’s T20 World Cup 2024.

Our new ICC Fan Passport, developed in our partnership with the NEAR Foundation, will reward fans for their digital activity. Whether you’re predicting match outcomes or participating in our Roblox integrations, fans can earn points and unlock rewards to enhance their T20 World Cup experience.

Show off your cricket knowledge with our new prediction game. The earlier you make a prediction, such as who will be the Aramco Player of the Match, the more points you can earn. This interactive game adds an extra dose of excitement to fans as they follow the tournament.

Our Digital Collectibles partner, FanCraze, will launch a Web3-style fantasy game with ICC Crictos at its heart.

In other gaming news, we’re excited to announce that the ICC Fan Zone will be integrated into three of the biggest games on Roblox, providing an immersive experience for our younger fans.

Join us as we bring the 2024 ICC Men’s T20 World Cup to life with these cutting-edge digital solutions that aim to bring fans closer to the action than ever before.

“ICC Digital is always committed to showing what it’s like to be at our amazing events to the hundreds of millions of fans around the world who love our game but can’t be there in person. These series of initiatives will not only bring these experiences to more fans, but also reward those who engage the most,” said Finn Bradshaw, ICC’s Chief Digital Officer.