The Limitless agency generated sales for online stores of EUR 445 million in 2023

Limitless Agency, one of the largest Romanian digital marketing agencies, generated record sales of EUR 445 million for its online stores. Thus, the company managed to cover over 6% of the total value of the local e-commerce market, estimated at EUR 7 billion in 2023, excluding services, media fees, digital content or airline tickets, holidays and tours, hotel reservations, show tickets , various events, etc. If these segments were included, the total value would exceed EUR 10 billion.

The agency’s portfolio includes approximately 400 online stores representing several market verticals and manages annual marketing budgets exceeding EUR 40 million. The local e-commerce market has reached its highest level and is estimated to continue to grow by approximately 10% in 2024 compared to 2023.

“Romanian e-commerce maintains an upward trend compared to the same period last year, which is mainly supported by the opening of an increasing number of online stores and the decline in inflation. Romanians are buying more and more online, but the competition in the market is also becoming stronger, which is why digital marketing strategies such as SEO and PPC campaigns are becoming essential in market positioning. The results we achieved in 2023 demonstrate the significant impact of the digital marketing strategies implemented by our team for the portfolio online stores that were the main driver of sales. At the same time, they directly contributed to the consolidation of the e-commerce market at the national level,” said Daniel Slăvenie, CEO and partner of the Limitless agency.

The agency ended last year with a turnover of EUR 4.25 million, which means an increase of 30% compared to the previous year.

What Romanians order online: most frequently purchased products

In 2023, Romanians most often purchased electronics and household appliances, clothing, cosmetics, and services, generating over 2 million transactions in stores for which Limitless Agency managed digital marketing campaigns.

The highest average value of online orders was recorded in tourism (RON 6,500), IT&C (over RON 1,200), industry (RON 790), medicine (RON 770), pharmacy (RON 700), fashion (RON 583) and sports (RON 562). According to internal Limitless data, the online segments with the highest average online conversion rates are beauty (5.14%), jewelry (2.56%), food (2.43%), gifts (2.27%), books (1, 87%), cars (1.69%), sports (1.5%) and fashion (1.24%).

With the increase in customer sales on the Internet, the Limitless Agency was awarded by Google. In particular, the agency achieved Gold recognition from Google for its exceptional results in optimizing and increasing revenue by almost 50% for the online store Eden Boutique, after implementing the most effective digital marketing tactics.

Limitless Agency won first place in the Google Search Excellence Awards 2023, Best Use of Performance Max, for Retail for a series of results introduced to the Eden Boutique online store that included: 35% higher conversions, 47% higher revenue, 9% increase in return on investments and a 93% increase in the number of clicks in 2023 compared to the previous year. When implementing the online campaign for Eden Boutique, Limitless Agency used a unique, self-developed technology on the market, through which it carried out an in-depth analysis for continuous optimization of the campaign.