Fiorello Agency selects Ecomm and digital veteran Aaron Jones as managing director and head of digital

Aaron Jones – managing director and head of the Digital department at Fiorello Agency

Jones is expected to lead market expansion initiatives and increase the agency’s focus on supporting digital strategies for emerging markets.

NEW YORK, NEW YORK, USA, May 30, 2024 /EINPresswire.com/ — Fiorello Agency, a leading branding and marketing agency known for serving lifestyle brands in the fashion, emerging markets and beverage categories, today announced the appointment of Aaron Jones as position as head of digital and managing director of the New York practice.

With a proven track record of success and extensive experience in digital marketing and brand development, Jones brings over 20 years of experience and a fresh perspective to the Fiorello team. Its addition signifies the agency’s commitment to providing top-class services using new technologies and innovations.

Having held leadership positions in e-commerce for decades, as well as leading influential and lucrative marketing campaigns spanning fashion, plant medicine and art, Jones has been tapped to expand The Fiorello Agency’s legacy as a revolutionary creative and marketing innovator in the burgeoning beverage and beverage industries’ plant medicine and expand your influence beyond them.

A native New Yorker, retired sneakerhead and hip-hop aficionado, Jones has helped some of New York’s most respected cultural institutions keep pace with the ever-evolving digital landscape. From playing a key role in growing the e-commerce business of streetwear retailer pioneer DrJays, to becoming a category powerhouse, to revitalizing its mid-festival email efforts that boosted Tribeca Film ticket sales, he has built a strong reputation for combining his street cultural experience sensitivity through the ability to operate on digital platforms to help brands connect with audiences.

Led by the recent onboarding of Jones and strong ties to venture studio Sands Lane Ventures, Fiorello will expand into the non-alcoholic and functional beverage space. The agency has already helped emerging beverage brands such as Harmony Craft Beverages, Klaus, Artet and Starla. Jones will lead these efforts, as well as merchandising and apparel initiatives, including the Moodwagon website, where you’ll find everything to help you feel good and the hottest items for Love Yer Brain, the lifestyle and plant medicine brand founded by frontman and creator of The Flaming Lips visionary Wayne Coyne.

Jones seeks to combine his ability to build an engaging brand message, a keen eye for captivating design aesthetics and a strong understanding of how to leverage digital channels to further expand Fiorello’s reputation as a world-class creative company. “I am honored to join the Fiorello team and help lead the next stage of their journey,” said Jones. “The agency is uniquely positioned and I look forward to working with new, emerging brands, including those in the functional segment. We are here to provide founders and brands with the tools and strategies they need to thrive.”

“We are thrilled to have Aaron join and take on a leadership role at Fiorello,” said Evan Eneman, CEO of Fiorello Agency. “He brings extensive experience and expertise in digital marketing and branding in emerging markets. We are confident that he will lead us with great success in the next phase of delivering value to our brands and customers.”

Fiorello Agency has become a partner for brands that want to make their mark in emerging industries and has collaborated with several well-known brands, celebrities and influencers. The agency is distinguished by its commitment to innovative solutions, a client-centric approach and a deep understanding of the dynamics of emerging markets. More information about Fiorello Agency can be found at fiorello.co, where potential clients will find information about branding and marketing services, as well as case studies illustrating successful cooperation with companies from emerging markets.

Inquiries regarding Fiorello Agency services and Aaron Jones’ new role can be directed to Evan Eneman at (email address protected). Fiorello looks forward to welcoming new clients and partners looking to embark on a creative journey related to strategic brand development and digital marketing success.

About Fiorello Agency
Fiorello Agency is a full-service branding and marketing agency specializing in providing comprehensive services for emerging markets. We believe that goal-oriented storytelling has the power to educate, inspire action and initiate change. Through a commitment to innovation, creativity and strategic excellence, we enable businesses to achieve their marketing and branding goals. Fiorello Agency has worked with emerging and established companies, celebrities and influencers to build and develop their brands. We offer a wide range of services including brand strategy, creative development, digital marketing and public relations. Find out more at fiorello.co.

Evan Eneman
Fiorello Agency
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