etaily launches in Singapore | Market expert

The Philippines-based digital commerce company is entering Singapore using end-to-end next-generation e-commerce infrastructure powered by an operating engine, most notably Clarity.

Singapore – May 30, 2024 —

Today, etaile, a Philippines-based e-commerce solutions provider, announces its expansion into Singapore. etaily brings its next-generation expertise in digital commerce. This expansion will expand etaily’s capabilities to Singapore-based brands and strengthen its international reach. This comes after a detailed Series A raise of $17.8 million in late 2023.

etaily plans to implement a full suite of digital commerce management services, including etaily BrandSuite, a branded commerce management solution; etaily Studios, a live streaming solution; and etaily Society, its network of influencers, all powered by etaily Clarity’s powerful e-commerce management platform. This end-to-end solution offers advanced business data insights, comprehensive digital content management, and automated demand and supply planning capabilities designed to enhance brands’ operational excellence.

To support its expansion, etail has established a local team in Singapore focused on cultivating and growing national networks spanning brands, creators, e-commerce platforms and logistics networks. From the outset, businesses in Singapore have been able to access etailly’s extensive local networks across the APAC region through a variety of solutions.

Alexander Friedhoff, founder and CEO of etaily

Alexander Friedhoff, founder and CEO of etaily commented: “Singapore is a vibrant city open for business 24/7. We look forward to strengthening the position of Singapore-based brands while expanding our regional network,” noted Friedhoff. “We are ready to meet the demands of the Singaporean population for brands that are already available locally, as well as introduce new brands – either from the etaily ecosystem or brands developed by etaily’s BrandLabs unit.”

At the heart of etaily’s business is a robust infrastructure designed to support every aspect of digital commerce touchpoints, from marketplaces to direct-to-consumer (D2C) apps and websites, hyperlocal and instant commerce channels, and social commerce platforms. This infrastructure is complemented by etaily’s comprehensive suite of services, including brand and channel management, performance marketing, creative solutions, customer service, warehousing and order fulfillment, as well as advanced technology offerings.

etaily’s flagship platform, Clarity, serves as a central hub for businesses, seamlessly connecting to major e-commerce platforms such as Amazon, Shopify, TikTok Shop, Shopee and Lazada. It integrates with advertising platforms such as Google, Facebook and TikTok, as well as proprietary conversational commerce and international forwarding systems. Clarity enables users to analyze and manage cross-platform operations through a single interface, offering scalability and efficiency for digital commerce. Additionally, it facilitates the cross-border expansion of Singapore-based businesses into international markets.

etaily Clarity revolutionizes task management with real-time data visibility, automatic product listing, and artificial intelligence-based demand and supply planning modules. These features significantly increase the efficiency, speed and accuracy of e-commerce operations, enabling companies to focus more on business growth and strategy.

etaily recently secured a $17.8 million Series A funding round aimed at scaling an end-to-end e-commerce go-to-market platform for brands. The funds are intended to support the company’s efforts to increase engagement with consumers and merchants in Southeast Asia. Philippines-based etail has become a key gateway for brands looking to expand their online reach in the region.