Malaysian healthy snacks e-commerce market raises Series A round from RHL Ventures

Signature Market, a Malaysian direct-to-consumer e-commerce platform, announces that it has raised a Series A round from the country’s private investment firm RHL Ventures. RHL Ventures joins other investors such as Axiata Digital Innovation Fund.

Signature Market will use an undisclosed amount of funding to strengthen its position in the industry and expand across Southeast Asia.

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Signature Market was founded in 2014 as Signature Snack with the goal of making healthier foods more accessible and affordable. It was founded by Edwin Wang and John Cheng.

By selling all natural and organic products directly to consumers on its website, the company found it could flexibly bypass more expensive distribution channels, thereby enabling it to sell products of the highest quality and freshness.

For now, Malaysia remains in the spotlight, and the company plans to expand to other Southeast Asian countries, noting similarly strong demand for healthy food products in the region.

“We decided to support Signature Market because they are using technology to create a new way for people to access healthy snacks; helping Malaysians eat more nutritious foods and lead healthier lives,” said Rachel Lau, managing partner of RHL Ventures.

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According to Nielsen, global demand for healthy snacks has been growing steadily over the past few years, and Signature Market has gained popularity in Malaysia thanks to its claims that the products are made of 100% natural ingredients and contain no preservatives.
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