Launch of Walmart Realm, offering an immersive social shopping experience

In collaboration with metaverse platform Emperia and experience design agency Sawhorse, Walmart debuted in Land with three virtual spaces that combine e-commerce with social elements.

Each virtual store showcases fashion, beauty and home furnishing products that have been hand-selected by the respective creator. Gamification elements are said to enable visitors to interact with products, themes and earn rewards.

Walmart Realm spaces include:

• Y’allternative by Makenzie and Malia – a land inspired by Western goth, combining the Wild West with a dark aesthetic.
• Go Chomatic by Nava Rose – a world made of bold, molten metal, where modernity counts.
• So Jelly by Mai Phammy – an underwater kingdom that invites guests to immerse themselves in a sea of ​​colorful, vibrant styles.

Walmart Realm is described as an entirely new approach to immersive virtual retail that invites customers to interact with the retail giant and creators in a social atmosphere, ultimately “shortening the distance” between inspiration and commerce.

At the NRF State of Retail $Consumer 2024 event, Walmart’s CEO said that leveraging data and technology while maintaining agility will be key to driving the inevitable distribution of the retail supply chain in the future.

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