mPulse Makes 2 Acquisitions to Expand Digital Healthcare Services Offering

mPulse acquired two companies to expand its offerings in digital healthcare engagement.

The company has purchased HealthTrio, which provides health management and member engagement solutions, and Decision Point, which helps optimize member experiences, mPulse said in a Tuesday (Dec. 19) news release.

According to the announcement, these companies’ capabilities will be added to mPulse’s portfolio of conversational AI and digital engagement solutions for the healthcare industry.

“By integrating the capabilities of mPulse, HealthTrio and Decision Point, we are now able to provide organizations with the ability to understand the needs of their populations, design effective outcomes improvement programs, and efficiently operate those programs through advanced multi-channel communications,” mPulse CEO Bob Farrell said in the release.

PYMNTS Intelligence found that the growing array of digital health options is changing the way consumers get health care.

For example, in 2022, 50% of consumers engaged with healthcare providers using a combination of digital and physical channels, according to “How digital technology has changed consumers’ healthcare experiences and expectations”, a collaboration between PYMNTS and CareCredit.

With the new combination announced by mPulse, HealthTrio’s digital health solutions will create new opportunities for consumers, providers and the health plans they serve, according to the release.

Similarly, Decision Point’s AI-powered analytics platform will gain new consumer data from HealthTrio and mPulse, unlocking new quality and cost opportunities for customers and partners, the release said.

The acquisitions were supported by mPulse’s current majority investor, PSG, as well as investments from other existing shareholders and current management of all three companies, according to the release.

Companies are increasingly looking to modernize their operations and repurpose capital spending toward internal and customer-facing initiatives that help control costs and increase sustainable efficiency, mPulse CFO Lara Stell told PYMNTS in an interview published in January.

The best way to achieve this, Stell added, is to “use data and analytics every day.”