Ongkir free promotion makes people more disgusted with e-commerce shopping

JAKARTA – Promotional incentives related to free shipping and various other discounts on electronic marketplaces or e-commerce are believed to be attractive to consumers. Research by various institutions shows the tendency of users or consumers to make purchases, one of which is motivated by incentives for courier service rates from e-commerce platforms.

This year’s We Are Social study illustrates the shopping style of eCommerce users in the country.

“The loss of freebies and the speed of delivery of goods are also taken into account. As much as 47.4 percent respondents said that free shipping is their favorite choice and the reason they shop online. Secondly, Next Day (28.5%) users like the service and therefore encourage them to make purchases,” we read in the report quoted on Tuesday, June 11.

Other studies show that there are many reasons why consumers prefer to shop e-commerce rather than conventionally come to sik stores. The Populix research institute, which focuses on observing company branding and market analysis, stated that the reason why respondents shop in e-commerce is, among others, saving energy and time (79%), free shipping (79%), 72%), lower prices (62%) and various discounts on e-Commerce expenses (61%).

Meanwhile, Kantar’s latest research is almost the same as that of other institutions recording the shopping style of most Indonesians. Differentially, the survey results say that eCommerce buyers are more focused on what goods to buy, as well as the desire to ship goods faster.

Respondents say they want their shipments to arrive earlier, i.e. on time, as ordered.

This is what encourages e-commerce platforms to offer a variety of services based on speed or user needs, rather than offering to logistics companies. Ranging from the choice of Instant, Regular, Same Day, Economy/Savings to Cargo.

Like Shopee, the orange-style e-commerce site displays different options based on price categories, speed, and delivery service capabilities. However, buyers can still substitute available logistics companies based on the categories they select after checkout before the seller ships the goods.

Similarly on Tokopedia, Lazada and Tiktok Shop. The name of the logistics company is not listed in the first selection of delivery services. Only options for Instant, Regular, Same Day, Economy/Savings and Freight categories are available along with delivery rates.

On the other hand, Association of E-commerce Logistics Entrepreneurs (APLE) president Sonny Harsono said that almost all e-commerce players in Indonesia interpret cross-selling or cross-promotion as one of the marketing strategies.

According to Sony, it comes naturally to show customers logistics options based on categories and services. This is intended to make it easier for customers to choose the type of delivery service.

“Because from observations and what we have experienced ourselves in the Shopee pla orm field, we still use logistics services other than our own, so that it does not meet the class of monopoly and oligopoly. Because there are over 3 courier companies that are still actively working together with Shopee,” Sonny said recently.

Tag: economics e commerce belanja online