It attracts more repeat buyers than eBay

Ago may be the new kid on the eCommerce block, but it’s becoming one of the biggest.

That’s according to a new survey by British marketing firm Omnisend, which found that 34% of shoppers buy something from the Chinese retailer – which debuted in the US two years ago – once a month, compared with 29% for eBay, the company , which has been around for decades.

(The study found that Amazon continues to outpace Temu and eBay, with more than three-quarters of consumers saying they use it at least once a month).

The survey was noted in a Bloomberg News report that noted Temu has been aggressively using discounts and advertising to attract customers, running two ads during the Super Bowl and building a strong social media presence.

“It just goes to show how Temu’s aggressive marketing — like Super Bowl ads and social media campaigns — is paying off,” Greg Zakowicz, senior e-commerce expert at Omnisend, told Bloomberg.

The survey not only compared Temu to US competitors, but also examined the growth of Chinese eCommerce platforms and found that 63% of consumers visit these stores once a year and 49% shop at more than one.

“The data clearly shows that Chinese marketplaces such as Temu and Shein are becoming the favorite destinations for online shoppers around the world,” the study said.

“It’s clear that they offer something that people find valuable. Whether it’s competitive pricing, unique product offerings, or both, these marketplaces are not just another option – Chinese marketplaces are becoming a mainstay for global online shopping.”

Meanwhile, Omnisend also found that customers don’t trust It as much as Amazon – in fact, just 6.4% said they trust It – yet they still shop there.

“Without a doubt, trust is not the only thing that drives purchases,” the company wrote. “What does this tell us? In short, value matters.”

The report came out on the same day that China’s Ministry of Commerce introduced rules to help develop cross-border e-commerce.

China’s “government ministries and departments will improve financing channels and help cross-border e-commerce companies “enter the global market,” the ministry said in a Reuters report.

Vendors like Shein and Temu, which deal primarily in products made in China and shipped to markets around the world, have seen rapid growth, opening up new opportunities for companies that had focused solely on domestic revenues.