IMPROVEMENT and REPLACEMENT Trilliad adds technology services capabilities with acquisition of Sercante

ANNAPOLIS, Md., June 11, 2024–(BUSINESS WIRE)–Please replace the May 21, 2024 edition with the following revised version due to multiple corrections.

The updated version reads:

TRILLIAD ADDS TECHNOLOGY SERVICES CAPABILITIES WITH ACQUISITION OF SERCANTE

Trilliad, an innovative development services provider (GSP), announces the strategic acquisition of Sercante, a Salesforce consulting company. This acquisition supports Trilliad’s vision as a market-leading GSP provider specializing in delivering end-to-end solutions that enhance sales performance, marketing and customer success.

Expanding knowledge in the field of sales and marketing technologies

Sercante adds deep expertise in Salesforce sales and marketing technology to Trilliad’s capabilities, enabling brands to leverage a technology-centric approach, optimizing their expertise, data, technology, content and workflows to realize their maximum growth potential. Sercante brings a wealth of specialized knowledge and experience to the partnership, honed over years of navigating Salesforce’s complex suite of tools. Specializing in Salesforce sales and marketing products, they have established themselves as a trusted authority on using technology to increase marketing and sales success. Their expertise includes not only technical proficiency, but also a deep understanding of marketing and sales strategy, industry best practices and emerging trends, enabling companies to realize the full potential of Salesforce. Sercante’s holistic approach to digital transformation enables enterprises to thrive in today’s technology-driven landscape.

Trilliad is backed by industry veterans David Williams and Craig Dempster, former CEOs and owners of Merkle. This acquisition reinforces Trilliad’s commitment to aggressive organic growth and M&A strategy. As the market for integrated sales and marketing solutions continues to evolve, Trilliad continues to focus on expanding its capabilities, talent and customer base to meet the evolving demands of sales and marketing leaders.

“The intersection of sales and marketing is more important than ever to drive growth. That’s why we’re thrilled to welcome Sercante to Trilliad,” says Craig Dempster, CEO of Trilliad. “Their unrivaled expertise in Salesforce sales and marketing technology will enhance our ability to deliver seamless marketing and sales experiences to truly integrate and deliver even greater value for our customers. There is also a strong cultural affinity between Trilliad and Sercante as both organizations share a commitment to innovation, collaboration and excellence. This acquisition represents another significant step in our journey to become a market-leading development services provider focused on solving problems and driving results for sales leaders and B2B marketing in modern enterprises.

The story continues

David Williams, executive chairman of Trilliad, comments: “The acquisition of Sercante is a perfect fit for Trilliad’s mission to provide comprehensive solutions that meet the evolving needs of sales and marketing leaders. By integrating Sercante’s sales and marketing technology expertise, we are better equipped to increase efficiency, optimize the sales/marketing funnel and unlock growth potential for the brands we work with.

Andrea Tarrell, CEO of Sercante, will lead Trilliad’s technology consulting service line and serve as an advisor to the board and says: “We are excited to join Trilliad and accelerate our shared vision for the future of technology. This partnership presents an exciting opportunity for our clients as they gain access to a full spectrum of services and deeper expertise in sales, marketing and customer engagement.

Salesforce and others are trademarks of Salesforce, inc.

About Trilliad:

About Trilliad: Trilliad (www.trilliad.com) is focused on becoming a market-leading development service provider (GSP), solving problems and delivering results for sales and marketing leaders. Trilliad’s end-to-end solutions provide a competitive advantage to the brands it works with by optimizing their sales and marketing strategy, processes, skills and technology. Trilliad improves efficiency and predictability at the intersection of sales, marketing and customer success to increase salesperson productivity, lower cost per lead, reduce cost per sale, reduce time to close and increase customer lifetime value. More information can be found at www.trilliad.com.

About Sercante:

Sercante is a Salesforce consulting partner specializing in marketing and sales solutions. It is the third largest women-led Salesforce SI consulting partner and is uniquely positioned to bridge the gap between marketing and sales. Sercante combines customer service strategies with the technology tools that power them, focusing on creating seamless digital experiences with radical impact. Known for its expertise in connecting marketing and sales initiatives, Sercante has played a key role in driving growth and performance for its clients on multi-cloud digital platforms. With a mission to leverage technology to create consistent and effective marketing and sales strategies and a vision of a technology-driven future where true connections thrive, Sercante continues to lead and innovate in the marketing technology consulting space. More information can be found at Sercante.com.

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