Michael Kors introduces a shopping assistant powered by Mastercard GenAI

Michael Kors has become the first retailer to integrate Mastercard’s generative AI assistant, Shopping Muse, into its US website.

Unveiled late last year, Shopping Muse – developed by Dynamic Yield, which Mastercard acquired from McDonald’s – promises to recreate the human in-store experience by translating customers’ everyday language into tailored product recommendations, along with suggestions for product coordination and accessories.

Mastercard says this type of personalized approach can increase customer satisfaction and revenue; In initial tests, Shopping Muse generated approximately 15-20% higher conversion rates than traditional queries.

Dynamic Yield CEO Ori Bauer says: “As a pioneer in ready-to-wear fashion, Michael Kors is a perfect example of how to leverage our ready-to-wear technology. Shopping Muse helps bring Michael Kors’ signature service to the digital world, providing a rewarding shopping experience that is as unique and impactful as the brand’s aesthetic.