VideoAmp continues to expand its leadership team with new leadership appointments

Media Measurement Leader Promotes Sharon Lee to Vice President, General Counsel, Claudia-Celine Schachter to Vice President of Finance and Human Resources, and Melva Benoit to Vice President of Sports Content and Sales

NEW YORK, June 14, 2024–(BUSINESS WIRE)–VideoAmp, the leading media measurement company revolutionizing advertising, today announced the further expansion of its leadership team with the promotion of Sharon Lee to Executive Vice President, General Counsel and Claudia-Celine Schachter to Executive Vice President, Finance and People, as well as the appointment of Melva Goffney Benoit as vice president of sports content and sales.

Sharon will oversee VideoAmp’s legal and privacy affairs, focusing on the company’s legal strategy, risk mitigation and compliance. Claudia will oversee VideoAmp’s financial strategy and workplace culture initiatives. Both will report to Paul Ross, chief financial officer. Melva will be responsible for solidifying VideoAmp’s content and sports strategy, with a particular focus on cross-platform measurement, as well as driving revenue growth within VideoAmp’s sell-side customer base, particularly in the linear TV network ecosystem, as well as in sports verticals such as such as the NBA, NFL and NHL. Melva will report to Bryan Goski, vice president of sales revenue at VideoAmp.

Sharon has served as VideoAmp’s general counsel for the past four years, most recently serving as interim chief legal officer, and previously serving as VideoAmp’s senior vice president and deputy general counsel. Prior to joining the firm, Sharon served as a director, senior vice president and general counsel at Wilshire Associates, a global financial services firm.

“Managing and navigating legal and privacy risks has always been critical to VideoAmp’s mission, and I look forward to continuing to work with our teams,” said Sharon. “Over the last four years, I have seen VideoAmp grow in the media and measurement space and I am excited to be part of the leadership team that will take the company even further. This is an important time for legal compliance and strategy as we continue to offer solutions driven by market data whose use and development require a legal perspective.”

Claudia joined VideoAmp in August 2023 as Vice President of Finance, bringing extensive experience in financial leadership at startups, and most recently served as Vice President of Finance, Human Resources and Legal at e-scooter and bicycle retailer Spin .

“I am grateful for the opportunity to serve in this role. We have ambitious strategic and financial goals and I am excited to continue working with my colleagues to achieve them. I also look forward to managing relationships with our investors and stakeholders, providing them with greater transparency as we continue to scale the business,” said Claudia. “On the people front, I am excited to work closely with our business leaders and the People team to offer our employees opportunities to grow and thrive in an inclusive environment, while advancing our strategic priorities.”

Melva joined VideoAmp in May 2024 and has held senior leadership positions across media, entertainment and consumer brands including Disney, Comedy Central, Cartoon Network, NBC, FOX and Nickelodeon. “It’s an exciting time to be a part of VideoAmp,” said Melva. “For over a decade, their involvement has been revolutionizing the way media is valued and transacted in it. I am excited to lead our team into a new chapter where content and sports will be at the heart of our growing customer base.”

“Sharon, Claudia and Melva bring a wealth of experience and a deep understanding of VideoAmp’s core business and strategic vision to their new leadership positions,” said Paul Ross, VideoAmp’s chief financial officer. “Their new roles highlight not only their extensive knowledge and commitment, but also their proven leadership, making them invaluable assets in VideoAmp’s continued growth.”

About VideoAmp

VideoAmp is the media measurement company that is revolutionizing advertising. Leveraging the power of currency-grade big data, VideoAmp solutions enable customers to access advanced audiences and real-time analytics to plan, optimize and measure media investments across platforms. With these solutions, media sellers can increase the value of their advertising inventory and advertisers can gain greater return on investment. VideoAmp has seen incredible adoption of its measurement and FX solutions with 1,400% year-over-year growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and over 1,000 advertisers. VideoAmp is headquartered in Los Angeles and New York, with offices throughout the United States. More information can be found at www.videoamp.com.

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