Myntra appoints Shah Rukh Khan as its brand ambassador to bring attention to ‘first’ fashion

Myntra, one of India’s fashion, beauty and lifestyle e-commerce destinations, has announced Shah Rukh Khan as its brand ambassador. The Bollywood actor will be seen in Myntra’s ‘Trend IRL’ campaign, which sheds light on Myntra as a platform for trends from the fashion world, encouraging users to discover new trends and stay updated with the ever-evolving fashion world.

An association with the actor, whose fashion choices are liked by millions of Indians, will help build Myntra’s recognition among fans, the company said.

Vijay Sharma – Senior Director, Marketing, Myntra, said, “We are incredibly excited to welcome Shah Rukh Khan as the new brand ambassador for Myntra. He is an OG trendsetter whose influence transcends generations and demographics, making him a timeless icon in the world of fashion and lifestyle and a perfect fit to embody the spirit of our brand. Together with SRK, our goal is to inspire a generation of trend-following shoppers to explore the exciting world of fashion on Myntra and discover their personal style!

Khan said: “For me, fashion is about expressing my individuality. Myntra understands India’s fashion needs, making premium and international fashionable brands accessible to everyone. I am thrilled to be working with Myntra and together with the brand, I look forward to inspiring trend-setting fashion!”