Euro 2024 Special: How Blokecore is causing a fashion storm

Nothing beats the atmosphere of an international football tournament starting in the summer. Yes, a few years ago we organized the World Cup in winter, but this year we are doubly spoiled with Euro in Germany and Copa America taking place simultaneously in the USA this month. With these prestigious tournaments comes a whole new range of football kits that you can proudly wear or collect.

For passionate fans, football kits are a collector’s item. They act as tangible pieces of the history of their club or country, embodying iconic moments. From legendary title-winning shirts such as Manchester United’s iconic red shirts of the 1990s, such as the one worn by British rapper Dave, to unique designs reflecting cultural changes such as the Corianthians third kit – a Brazilian club kit with Japanese elements – these T-shirts have great sentimental value.

Owning a piece of that history, especially a rare or match-worn shirt, becomes a badge of honor and a way to connect more deeply with the club’s heritage.

(Left to right) Dave in 1994-1996 Man United home kit, 22-23 Corinthians third kit

The long-standing tradition of wearing team colors has turned into a trend ironically referred to as “blokecore”. Blokecore, invented on TikTok in late 2021, isn’t exactly a revolutionary fashion movement. But it perfectly captures the current zeitgeist’s love for comfortable, nostalgic pieces with a streetwear edge.

What is Blokecore?

At the heart of this fashion trend is the incorporation of football shirts, especially vintage ones, into everyday wear. The term “guy” itself is British slang for “man”, which points to the trend’s roots in British soccer fan culture. Imagine terraces filled with fans wearing their favorite team’s jerseys, paired with jeans and sneakers – a look that’s casual and undeniably chic.

Blokecore’s impact goes beyond simply reviving a familiar aesthetic. It’s a reminder that fashion can be fun and expressive, free from rigid rules. The idea is to add your personality to your outfit, whether you’re a die-hard soccer fan or just love a laid-back atmosphere. The trend has even influenced fashion trends, with major brands such as Balenciaga and Etro reinterpreting football shirts in their runway collections.

Now let’s move on to the t-shirts themselves! When it comes to blockcore, the best choices often tell a story. Vintage finds with classic band logos and colors are a surefire success. Think AC Milan’s timeless stripes or Argentina’s iconic light blue and white. But blockecore isn’t afraid of a bit of uniqueness either. Jerseys from lesser-known leagues or international teams can add a bit of conversation-inspiring style to your outfit. Take a look at the Venezia pieces below, for example.

From right to left: Venezia home kits (’21-’22) and away kits (’22-’23)

Influential streetwear brands like SUPREME and Kith have begun to gravitate towards blockecore, and their latest releases speak for themselves. Despite the collaboration with Italian motorcycle brand Ducati, the former’s capsule consisted of several football shirts commemorating the collaboration. This approach allows them to meet the needs of a wider audience interested in a more casual, yet fashionable approach to football clothing.

It’s a smart move, capitalizing on the growing popularity of both streetwear and football fashion. Just take a look at the recently released Aries x Umbro collection, just before the start of the European Championships.

Aries x Umbro collaboration

If you’re looking to get started with blockecore, SNKRDUNK Magazine will make your journey a whole lot easier with a curated list of the top soccer tops that are trending right now. Check them out below!

---

The best Blokecore t-shirts to buy now:

So there you have it. Blokecore is not just a trend, it is a full entry into the world of fashion. It’s an opportunity to celebrate your love of the beautiful game, discover hidden gems in vintage shops or be inspired by the latest clothes from streetwear giants.

Remember that when it comes to blockecore, the final whistle on looking good hasn’t blown yet. So lace up your trainers, grab your favorite T-shirt and get ready to score some major style points off the pitch.

---

For the latest publications, breaking news and exclusive interviews, follow SNKRDUNK magazine and @snkrdunk on Instagram. Also check out the SNKRDUNK app and be sure to use our welcome code from the banner below before making your first purchase. Plus, if you want to try a pair, visit our stores in Singapore and Japan!

---

More SNKRDUNK Features:
Pokémon TCG boxes are expected to be restocked soon
Pokémon TCG retail boxes you can buy now
New Balance 1906R vs. 2002R: What are the differences?
(SNKRDUNK picks): The 20 best black sneakers for your rotation
The best white sneakers for a candid, Instagram-ready look!