VTEX CONNECT: a platform for debate on the new era of retail development in Europe

Barcelona has established itself as a center for technology and innovation, which is why VTEX, a composable and complete trading platform, has chosen the city to host VTEX CONNECT EUROPE, a meeting place for leaders who are transforming digital commerce through their tangible results.

With over 3,000 registrations, over 50 countries represented and over 60 sponsors and fansthe launch event ended successfully. Participants benefited from a schedule of over 10 hours of innovative content led by 30 e-commerce experts from across Europeand panels presenting case studies of brands transforming digital commerce in the region, such as OBI, Ticnova, Mars, RedCloud, Starbucks, Reckitt, Beko and LinkedIn.

“Our first VTEX CONNECT EUROPE exceeded industry expectations. Through a quality program and the presence of leading digital commerce and retail professionals, we have achieved our mission to create and support spaces that enable retail professionals to stay up to date with specialized strategies and solutions. We connected the European ecosystem through shared knowledge and visionhe stated Santiago Naranjo, Global CRO at VTEX.

The event inspired participants with speeches by great leaders in the industry and beyond. The keynote speaker, Carles Puyol, shared his observations on the topic the importance of working with discipline and perseverance to overcome challenges and achieve success regardless of the odds. Received the “Street Ball” from Santiago Naranjo in recognition of his commitment not only to football but also as an effective leader who embodies the values ​​of integrity, responsibility and respect, inspiring new generations both on and off the pitch.

Professional development sessions included: panel on technological capitalin which the importance was emphasized working towards technological equality, defined as equal access to technology, digital literacy and the benefits of technological progress for sustainable growth and diverse and inclusive innovation.

Another key discussion focused on the impact of retail digitalization and how it has changed operational methods, improved shopping experiences, promoted omnichannel strategies, expanded e-commerce and highlighted the importance of markets in Europe. It was pointed out that live shopping and artificial intelligence will be revolutionary technologies for the retail sector in the coming years.

“We pioneered an event that successfully brought together top digital commerce talent to ensure the long-term success of European talent and brands. We want the sector to continue to innovate and develop thanks to technology, new trends and talent,” added Prakash Gurumoorthy, CEO, EMEA and APAC, VTEX.

In addition to training and networking opportunities, the event included, among others: exhibition space with over 25 participating brands. This space has become showcasing commerce-changing products and services for IT and business teamsoffering a unique experience of strategic collaboration, a global audience and networking opportunities.

The event also served as a platform for VTEX’s announcement new launches and updates to improve unified trade in Europe. These included VTEX Vision, a series of innovative solutions and updates designed to help companies remain agile when innovating, optimizing and growing, thereby improving customer retention and increasing conversion rates.

The company’s go-to-market strategy focuses on four key directives: creating fast, complex, high-converting experiences, empowering sales reps across all channels, ensuring faster and more efficient order fulfillment, and driving productivity through artificial intelligence.

“VTEX solutions introduce our clients to new audiences and increase conversions by modernizing their technology stacks. At the same time, they help reduce maintenance costs thanks to our innovative solutions and pragmatic approach to composition– said Santiago Naranjo.

VTEX has become the preferred choice not only for companies entering or expanding in the EU market, but also for brands that call the region home. This is a company that is characterized by sustainable and profitable growth, as evidenced by specific numbers. In the first quarter of the year, sales volume (GMV) reached $4 billion, an annual growth of 22.2%, marking a new era of retail development where the trading platform is the most important investment.