Apple Intelligence, Luma Video Creator

This week in AI news, AI is transforming shopping experiences and generating video content across sectors. This week’s events show the potential of this technology, with Apple, Luma AI and Intuit showing off AI-powered solutions. However, as the AI ​​landscape rapidly evolves, regulators face the complex task of striking a balance between supporting innovation and ensuring responsible use of the technology.

Apple Showcases Artificial Intelligence at WWDC to Transform Shopping

Apple’s new artificial intelligence, unveiled at the Worldwide Developers Conference, aims to revolutionize interactions with consumer devices and purchasing habits. iPhone will soon predict your next purchase by analyzing your browsing history, purchasing patterns and social media activity. With ChatGPT integration, Apple devices will handle customer inquiries, process orders, and provide product recommendations. “Consumers will increasingly rely on artificial intelligence for everyday tasks and decision-making, shifting expectations towards more automated and intuitive services,” said Yi Fang, associate professor at Santa Clara University.

AI Startup Luma AI launches video generation tool

Luma AI introduced “Dream Machine”, a tool that creates video based on text prompts. This platform, now available to the public, can generate high-resolution videos in minutes. Dream Machine’s ease of use has the potential to change the way video content is created and impact the artificial intelligence industry. It competes with OpenAI’s upcoming Sora, which also turns text into video. “Dream Machine Luma AI stands out for its quality and variety of scenes,” said Liam Connell, principal AI engineer at Boston Consulting Group. “Videos look more realistic and diverse compared to other models.”

Intuit introduces a new AI system for marketing

Intuit, maker of TurboTax and QuickBooks, will unveil its new “revenue intelligence” artificial intelligence system designed to boost company revenues through smarter marketing. This technology uses always-active predictive and generative artificial intelligence models to recommend optimal times to reach customers and generate personalized content. The system will be presented on June 13 during Intuit’s annual customer event in London. Customers can sign up for early access. “Anticipating what drives customers to explore, spend and stay loyal is a key growth opportunity,” said Rania Succar, vice president and general manager of Mailchimp.

The global AI landscape is facing regulatory changes

The global artificial intelligence landscape is experiencing significant change as regulators address the rapid advancement of the technology. The United States and Europe are considering tougher AI regulations aimed at ensuring ethical use and safety. Argentine President Javier Milei is positioning his country as a tech-friendly haven that can attract AI investment, a contrast with the more stringent approach of the United States and Europe. In the United States, federal appeals courts have been cautious in adopting AI-related laws, reflecting broader fluctuations in the legal system. Industry leaders are calling on the FDA to balance its approach to regulating artificial intelligence in the pharmaceutical and medical device sectors to support innovation without compromising safety.