Incubeta strengthens its offering in the Asia-Pacific region with the acquisition of Persuasion Technologies

International digital marketing partner Incubeta today announced the acquisition of Persuasion Technologies, a leading Google Cloud Platform certified partner. This strategic merger significantly enhances Incubeta’s ability to leverage advanced analytics and cloud technology to redefine marketing effectiveness and campaign optimization.

Founded in 2010, Persuasion Technologies is a Google Cloud Partner (GCP) in the APAC region and specializes in marketing analytics. Providing ROI and marketing insights for over 500 companies, including globally recognized brands like Wing Tai Group, Google Cloud Partner status reflects technical proficiency, innovation and quality in implementing Google Cloud solutions.

The integration of the two companies will enable Incubeta to offer deeper insights into consumer behavior and campaign performance, enabling clients to achieve optimized marketing results with greater accuracy and efficiency.

Persuasion Technologies also offers clients its own marketing and customer data warehouse, Datalaksa, with advanced data analytics, dashboards and marketing automation capabilities.

“We are extremely proud of our achievements over the past 14 years,” adds Tzu Ming Chu, founder and director of Persuasion Technologies. “Our partnerships and analytics partnerships with major cloud platforms, including Google, are a testament to the team’s innovation and expertise, as well as the fantastic work we deliver for our clients. We are now embarking on a new journey and are excited to join forces with Incubeta so that we can continue to drive data-driven enterprise growth in the region.”

With the combined expertise of Incubeta and Persuasion Technologies, customers will benefit from advanced predictive analytics and real-time data processing capabilities, enabling them to quickly adapt strategies and significantly improve digital campaign results.

“By leveraging Persuasion Technologies’ advanced analytics and cloud infrastructure, we are increasing our ability to deliver market-leading solutions that drive real business results,” said Jacques van Niekerk, CEO of Incubeta. “This acquisition is time-consuming as most marketers struggle with the loss of campaign signal and relevant insights due to structural changes in privacy and consent management, so for us and our clients we can set a new standard in how data and AI influence on marketing strategies and decision-making is crucial.”

“This acquisition is a game-changer for our clients in the APAC region,” says Sam Shennan, managing director of Incubeta Australia. “Persuasion Technologies’ deep understanding of the local market, combined with its Google Cloud technology expertise and advanced analytics, perfectly complements our own global capabilities. Together, we are poised to set a new standard for data-driven marketing, enabling brands to unlock unprecedented growth in the face of a rapidly changing digital landscape.”

As part of the Persuasion by Incubeta brand, it will have access to the full range of Incubeta services and solutions, including its Seamless Technology suite – enabling it to offer clients a full suite of digital marketing services.