The latest meetings in the veterinary industry

Effective leadership in the pet and veterinary industry plays an essential role in maintaining business efficiency. Their strategies drive growth, encourage creativity and advocate for sustainability. This affects the well-being of many animals and their caregivers.

Several veterinary companies have recently announced new appointments. Some of those people who experience career growth include:

Dr. Fan Wang, Chief Technology Officer at PETLIBRO

PETLIBRO, the global pet technology company, has named Fan Wang as its newest chief technology officer. Wang brings extensive knowledge to lead PETLIBRO’s ongoing ventures in the pet technology sector, with experience in advancing innovations in artificial intelligence, robotics, data systems and wireless technology. In his new position, Wang will lead the development of artificial intelligence and robotics technologies, assembling a team that will redefine the company’s product portfolio and improve connectivity for both pets and their owners.¹

“PETLIBRO’s extraordinary growth since its inception in 2019 and rise to a leading position in the industry has motivated me to contribute positively. We have already started assessing potential opportunities to integrate AI into PETLIBRO’s current and future product ranges. I am happy to discuss our customer requirements and lead the team towards innovative solutions based on creative engineering and cutting-edge technologies,” Wang said in a press release.¹

“Having someone of Fan’s pedigree on the PETLIBRO team demonstrates our commitment to forward-thinking, innovative products that improve the well-being of both people and pets,” said York Wu, founder and CEO of PETLIBRO, in the release.¹ “As we continue to innovate and evolve, Fan’s expertise will be invaluable in achieving our mission to design technologically advanced products that ensure the connected lives of pets and their humans.”

Allison Giorgio, MBA, Chief Marketing Officer at Wellness Pet Company

Wellness Pet Company, a pet nutrition company, recently announced the appointment of Allison Giorgio as Chief Marketing Officer. Giorgio arrives with experience in branding and marketing tactics designed to create memorable consumer experiences. Joining the company’s senior leadership team, her role is to represent the consumer’s perspective, providing consistent and optimized touchpoints that deliver exceptional experiences for pet parents.²

“Wellness Pet recognizes the critical role that marketing and communications play in creating memorable moments and messages that drive business goals and results,” Giorgio said in a press release.² “Scientifically proven products, a commitment to the well-being of pets and their parents, and a people-first culture make it incredibly exciting to join the company. I look forward to being part of this dynamic industry and working with senior management and marketing teams to continue to foster the meaningful connections between Wellness Pet and the pets and pet parents we serve.”

“As we continue to provide the highest quality nutritional options for cats and dogs, it is critical that we build our brand and connect with the next generation of pet parents in new and innovative ways,” said Reed Howlett, CEO of Wellness Pet.² “Allison brings deep integrated marketing capabilities and expertise to strengthen our existing connections and relevance with pet parents. We are thrilled to welcome her to our senior leadership team to lead brand storytelling and consumer experiences that demonstrate our purpose-driven efforts: creating the healthiest, natural products and nutritious food and treats for the animals that depend on us.”

April Boyce, vice president of marketing at PetVivo Holdings

PetVivo Holdings Inc, a biomedical device company that manufactures and sells medical devices and therapies for companion animals, expressed its enthusiasm by welcoming April Boyce as its newest vice president of marketing. Boyce’s role at PetVivo is enhanced by her expertise in consumer packaged goods, marketing, sales, strategic partnerships and licensing. Her career spans over two decades and she has made significant contributions in positions at companies such as Procter & Gamble (P&G) and Clorox.³

“I am thrilled to have the opportunity to join the PetVivo marketing team to help build broader awareness and understanding of their innovative Spryng veterinary medical device with OsteoCushion technology,” Boyce said in a press release.³ “It is incredibly exciting to join a company whose technology truly improves the lives of companion animals.”

“We are excited to have April join the PetVivo team and leverage her vast knowledge and expertise to introduce and enhance the overall awareness and image of PetVivo and the products PetVivo commercializes.” John Lai, CEO of PetVivo Holdings, Inc., said in the release.³ “Kwiecień brings extensive experience to our team as an expert in the marketing and promotion of innovative products.”

Bryan Monninger, MBA, vice president of sales at PetVivo Holdings

PetVivo Holdings also includes Bryan Monninger in its welcome festivities. As the new vice president of sales, Monninger will oversee PetVivo’s sales and distribution teams, focusing on expanding market acceptance of Spryng with its OsteoCushion technology. Monninger has over 20 years of sales and marketing experience in senior management roles at Novus International and Lintbells, as well as Fortune 500 companies.⁴

“I see PetVivo as having a tremendous competitive advantage and tremendous global opportunity to address unmet veterinary needs in the animal arthritis market,” Monninger said in a company news release.⁴ “Its globally patented technology – driven by science and supported by strong business and technical teams – is unmatched. I believe that by expanding the use of this breakthrough medical technology, we can truly improve the lives of millions of companion animals and provide their owners with better outcomes at lower costs.”

“We welcome Bryan’s proven skills and sales capabilities as we enter a pivotal stage in the commercialization of our proven solutions for healthier mobility for pets and horses,” John Lai, CEO of PetVivo, said in the release. “We anticipate that Bryan’s passion and drive for product awareness and distribution, driven by his pragmatic and strategic approach to sales, will accelerate our growth and expand our market reach in the U.S. and abroad.”⁴

Laurie Hess, DVM, editor-in-chief and chief scientific officer of Merck Veterinary Manual

At Merck Manuals, a publisher of medical information, Laurie Hess became editor-in-chief of the Merck Veterinary Manual. Previously, Hess was the lead exotic animal veterinarian for online pet supply retailer Chewy. Previously, she held the position of Director of Veterinary Medicine at Petco, where she oversaw animal care in over 1,500 stores across the country. Additionally, she was the director of pet health and nutrition at ZuPreem, a manufacturer of food for exotic animals.⁵

“In my new position, I have the honor of working with nearly 400 outstanding experts in their fields,” Hess said in a press release.⁵ “Our goal is not only to expand and refine this venerable reference, but also to increase the number of users.”

Hess is a certified avian medicine specialist. That is why her specialization is the care of birds and small exotic animals. She is one of approximately 100 bird specialists worldwide and has appeared as an exotic pet expert on various television and radio programs. Additionally, she obtained a veterinary degree from Tufts University and completed a one-year internship and then a two-year fellowship in avian and exotic animal medicine and surgery at Schwarzman Animal Medical Center (AMC) in New York.⁵

Resources

1. PETLIBRO is accelerating its development of artificial intelligence and engineering with the appointment of Dr. Fan Wang as chief technology officer. Press Release. PETLIBRO. May 30, 2024 Accessed June 14, 2024 https://prnmedia.prnewswire.com/news-releases/petlibro-accelerates-ai-and-engineering-prowess-with-appointment-of-dr-fan-wang- as -technology-director-302158628.html
2. Wellness Pet Company welcomes Allison Giorgio as its new Chief Marketing Officer. Press Release. Wellness company for animals. May 29, 2024. Accessed June 14, 2024. https://prnmedia.prnewswire.com/news-releases/wellness-pet-company-welcomes-allison-giorgio-as-new-chief-marketing-officer-302157207.html
3. April Boyce joins PetVivo Holdings Inc as Vice President of Marketing. Press Release. PetVivo Holdings, Inc. June 4, 2024. Accessed: June 14, 2024. https://www.globenewswire.com/news-release/2024/06/04/2893005/0/en/April-Boyce-Joins-PetVivo- Holdings-Inc- as-vice-president-of-marketing.html
4. PetVivo names Bryan Monninger, former senior director of sales and marketing for NOVUS and Colgate-Palmolive, as vice president of sales. Press Release. PetVivo Holdings, Inc. June 6, 2024. Accessed: June 14, 2024. https://www.globenewswire.com/news-release/2024/06/06/2894551/0/en/PetVivo-Appoints-Former-NOVUS- and-Colgate- Palmolive-Senior-Sales-Marketing-Executive-Bryan-Monninger-as-VP-of-Sales.html
5. The Merck Veterinary Manual has a new editor-in-chief. Press Release. Merck Manuals. May 2024. https://www.merckvetmanual.com/news/editorial/2024/05/31/16/53/welcomeletter?sccamp=sccamp