VideoAmp continues to expand its leadership team with new leadership appointments

VideoAmp, the leading media measurement company revolutionizing advertising, today announced the continued expansion of its leadership team with the promotions of Sharon Lee to Executive Vice President, General Counsel and Claudia-Celine Schachter to Executive Vice President, Finance and Human Resources, and the appointment of Melva Goffney Benoit as vice president of sports content and sales.

Sharon will oversee VideoAmp’s legal and privacy affairs, focusing on the company’s legal strategy, risk mitigation and compliance. Claudia will oversee VideoAmp’s financial strategy and workplace culture initiatives. Both will report to Paul Ross, chief financial officer. Melva will be responsible for solidifying VideoAmp’s content and sports strategy, with a particular focus on cross-platform measurement, as well as driving revenue growth within VideoAmp’s sell-side customer base, particularly in the linear TV network ecosystem, as well as in sports verticals such as such as the NBA, NFL and NHL. Melva will report to Bryan Goski, vice president of sales revenue at VideoAmp.

Sharon has served as VideoAmp’s general counsel for the past four years, most recently serving as interim chief legal officer, and previously serving as VideoAmp’s senior vice president and deputy general counsel. Prior to joining the firm, Sharon served as a director, senior vice president and general counsel at Wilshire Associates, a global financial services firm.

“Managing and navigating legal and privacy risks has always been critical to VideoAmp’s mission, and I look forward to continuing to work with our teams,” said Sharon. “Over the last four years, I have seen VideoAmp grow in the media and measurement space and I am excited to be part of the leadership team that will take the company even further. This is an important time for legal compliance and strategy as we continue to offer market-driven solutions that require a legal perspective in their use and development.

Claudia joined VideoAmp in August 2023 as Vice President of Finance, bringing extensive experience in financial leadership at startups, and most recently served as Vice President of Finance, Human Resources and Legal at e-scooter and bicycle retailer Spin .

“I am grateful for the opportunity to serve in this role. We have ambitious strategic and financial goals and I am excited to continue working with my colleagues to achieve them. I also look forward to managing relationships with our investors and stakeholders, providing them with greater transparency as we continue to grow the business,” said Claudia. “On the People side, I am excited to work closely with our business leaders and the People team to offer our employees opportunities to grow and thrive in an inclusive environment, while advancing our strategic priorities.”

Melva joined VideoAmp in May 2024 and has held senior leadership positions across media, entertainment and consumer brands including Disney, Comedy Central, Cartoon Network, NBC, FOX and Nickelodeon. “It’s an exciting time to be a part of VideoAmp,” said Melva. “They have been committed to revolutionizing the way media is valued and transacted for over a decade. I’m excited to lead our team into a new chapter where content and sports will be at the forefront of our growing customer base.

“Sharon, Claudia and Melva bring a wealth of experience and a deep understanding of VideoAmp’s core business and strategic vision to their new leadership positions,” said Paul Ross, VideoAmp’s chief financial officer. “Their new roles highlight not only their extensive knowledge and commitment, but also their proven leadership, making them invaluable assets in VideoAmp’s continued growth.”