Meesho collaborates with fashion influencer Nancy Tyagi

E-commerce platform Meesho collaborated with fashion influencer Nancy Tyagi to enhance its ‘Trenz’ campaign.

Tyagi was hired by Meesho as a mentor and judge for the recently concluded ‘Trenz’ competition which was held from February 1 to May 30.

The competition attracted approximately 35,000 content creators and reached over 455 million people.

Commenting on the association, Soumitra Choubey, Associate Director, Brand Marketing, Meesho, in a statement said, “Having popular content creator Nancy Tyagi as a judge provides more inclusive opportunities for emerging talent and democratizes the process. Her unique journey further positions her as an ideal mentor and judge; choose winners based on their creativity, hard work and style.”

Nancy Tyagi added, “From sharing my first Meesho kit that went viral to judging the #trendz contest, it has been an incredible journey of growth and creativity. My warmest congratulations to all the winners. Your talent inspires me and I can’t wait to see where your Meesho journey takes you.

Meesho has launched its ‘Trenz’ campaign to help emerging fashion talent find their niche in the digital landscape.