Birdseye Adds New Features to Its AI-Powered Email Marketing Platform to Automate and Enable Faster and More Profitable Retail Inventory Clearance

Birdseye, an emerging force in AI-powered retail marketing and e-commerce, has launched new features on its standalone email marketing platform that enable retailers to liquidate inventory with a one-click artificial intelligence (AI)-powered solution. With the new features, retailers and e-commerce sellers can use Birdseye for headless email campaigns that reduce or eliminate stagnant or slow-moving inventory with discreet and hyper-personalized offers.

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Birdseye’s cutting-edge AI tools enable a thorough understanding of the complex relationships between inventory trends, pricing strategies, turnover rates and customer personas. Birdseye’s engineering team has designed the most advanced model to analyze each customer, interpret the data, predict the approach most likely to generate the greatest response, and then personalize and autonomously launch targeted campaigns for each customer. In addition, the system constantly learns from real-time feedback to improve its performance.

New inventory liquidation features have been added to the Birdseye email marketing platform based on the extraordinary success achieved by sellers using Birdseye to deploy hyper-personalized emails to engage customers:

• Revenue per customer increased by 340%

• Average open rate of 55%, a percentage increase of 54% over the industry average

• Click-through rate (CTR) of 13%, average increase of 957%

• Click to open rate is 24%, average increase of 1900%

• 15-20 times return on investment

• Dramatic increase in assigned internet traffic

These results achieved using the Birdseye platform are significantly higher than averages in the retail industry for email campaigns, according to data from Constant Contact, which indicates that as of April 2024, the average open rate in the retail industry is 35.65%, and the average CTR is 1.23%.

“With our approach and technology, retailers and e-commerce sellers can liquidate inventory much more efficiently and generate additional revenue by effortlessly reaching engaged audiences, and let artificial intelligence do the rest,” said Matt Bogoroch, co-founder and CEO of Birdseye.

“Our AI strategy provides a significant advantage, enabling us to set new standards in digital commerce and raise the standards of customer engagement. Through these initiatives, we continue to lead the evolution of AI-powered e-commerce and retail marketing,” said Aaron Li, Chief Artificial Intelligence Officer at Birdseye.

How Birdseye enables you to liquidate inventory more profitably

For example, retailers who want to quickly sell out of their summer collections before fall usually offer and advertise large discounts to everyone in order to encourage customers to make purchases. Birdseye uses a different, highly targeted approach that not only protects margin by reducing the discount, but also results in sales by pinpointing the exact customer and delivering marketing campaigns only to those likely to be interested in the products. This process uses artificial intelligence to match buyers with products based on their product preferences, such as size and color, willingness to pay, and any other relevant characteristics.

Another example: if a sportswear retailer has 300 blue XL tennis shirts in stock, Birdseye will automatically identify and connect with customers who like blue tennis shirts and wear size XL. The platform will distribute the campaign for that specific product, color and size only to target customers. With this functionality, retailers can focus more on communicating with customers, providing engaging and personalized shopping experiences and offers that attract attention and, most importantly, convert.

“When retailers use our platform to reduce or liquidate inventory, it is a win-win because the customer gains access to personalized offers and the brand can sell inventory at more reasonable discounts,” Bogoroch said. “Birdseye has achieved click-through rates across retailers of over 20%. This is because timely and personalized content resonates with customers, not just noise in their inbox.”

Supplementary quotes

“The ability to automatically send personalized offers and emails, without having to hire additional staff, has been an incredibly profitable and lucrative addition to our business,” said Sharon Oved, founder of L’ovedbaby.

“Like all retailers, we are always looking to optimize our inventory and sell more and faster – regardless of the economic climate,” said Rick Wittenbraker, vice president of business development at Howler Brothers. “With Birdseye, marketers can now make discreet and accurate sales while protecting their brands. This is a game changer.”

“Drive remains excited to support one of the most innovative teams working on artificial intelligence in e-commerce today. The market is littered with half-baked features and products that fail to deliver a return on investment. Birdseye does everything it promises and more,” said Masha Khusid, partner at Drive Capital. “We look forward to seeing the impact the warehouse product has on increasing the profitability of retailers’ lives.”

Merchants interested in learning how Birdseye is impacting their revenue can contact Birdseye at Birdseyeglobal.com/getstarted.

About Birdseye

Birdseye is a leading artificial intelligence (AI)-powered email marketing platform that provides a practical, autonomous solution for the retail and e-commerce industries. Seamlessly combining advanced algorithms with deep industry knowledge, Birdseye is transforming the way brands connect with consumers, powering meaningful, personalized interactions that drive revenue. To learn more about Birdseye, visit birdseyeglobal.com.

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