Century 21 NYC in TikTok e-commerce partnership

Century 21 is operating a storefront on TikTok Shop.

An established, iconic off-price department store retailer has joined a very modern (and controversial) social commerce platform.

Century 21 NYC is building on an existing partnership with livestream shopping app ShopShops to launch on the TikTok Shop US e-commerce storefront in June 2024. The retailer is rolling out a social commerce operation on TikTok even as the short video platform is suing the US government over a recent legislative provision which will require it to divest its American operation or face a ban here if upheld.

With the daily arrival of new products, the Century 21 NYC-ShopShops livestream shopping partnership allows consumers around the world to digitally shop the retailer, as well as ask questions and receivefirst-hand reviews in real time.

ShopShops’ dedicated Century 21 NYC hosts share livestreams on both the ShopShops and Century 21 NYC TikTok accounts. Shoppers will have a chance to purchase discounted designer items from brands that may include but are not limited to Versace, Burberry, Balmain, Bottega Venetta, Dolce & Gabbana, Zegna, ALC, Reformation, Jonathan Simkhai, Rag & Bone, and All Saints. Given Century 21’s constant rotation of products, supplies will be limited.