Apple AI features face EU regulatory hurdles

Apple showcased its latest advancements in artificial intelligence by introducing Apple Intelligence (AI) for iOS 18 and macOS Sequoia.

However, users in the European Union may experience delays in accessing these features as Apple is considering blocking them from being available in the region due to regulatory concerns.

Apple cited the Digital Markets Act (DMA) as the main reason for the potential suspension. The company has expressed concerns that DMA compliance may require changes that weaken the security of its products and services.

“We are concerned that DMA interoperability requirements may force us to compromise the integrity of our products in a way that compromises user privacy and data security,” Apple said in a statement to Bloomberg.

The DMA aims to create a fairer digital market by enforcing interoperability between major technology companies. However, Apple argues that these regulations may lead to a decrease in the security of their users. In a statement to the Financial Times, Apple explained: “Due to regulatory uncertainty under the Digital Markets Act, we do not believe we will be able to implement three of these (new) features – iPhone Mirroring, SharePlay Screen Sharing Enhancements and Intelligence Apple – this year to our users in the EU.

The exact ways in which Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing may interfere with DMA remain unclear. However, the decision to discontinue these features could impact hundreds of millions of Apple users in the EU, depriving them of the latest software innovations.

Despite these challenges, there remains a glimmer of hope for users in the EU. Apple has not yet made a final decision and is actively seeking a solution. “We are committed to working with the European Commission to find a solution that allows us to deliver these features to our customers in the EU without compromising their security,” Apple spokesman Fred Sainz said in a statement to The Verge.

The technology giant’s proactive approach to cooperation with the European Commission indicates its willingness to adapt and negotiate. As discussions continue, EU users and industry observers will be closely watching the results, hoping for a compromise that balances regulatory compliance with user safety.