Rimas Entertainment announces new corporate appointments

Rimas Entertainment has announced new employee appointments, adding two key executives to its leadership team, Billboard he learned.

Rodrigo Prichard was appointed CEO of Rimas Entertainment and will start work on July 1, reporting directly to the company’s COO, Jorge Bracero. Kristen Quintero-Garriga has been appointed vice president of brand partnerships within RIT.MO, the new division of Rimas that serves as creative consultancy and sales.

“I am thrilled to welcome Rodrigo Prichard and Kristen Quintero-Garriga to our company leadership team,” Bracero said in a press statement. “Their deep knowledge and experience in the music industry and in building strategic alliances are invaluable to us during this period of growth and evolution. I am confident that their leadership will be critical to Rimas’ continued success in the future.”

Prichard, who was vice president of legal and business affairs at Universal Music Latin before joining Rimas, will oversee all record label divisions in the Rimas conglomerate (Rimas Music, Sonar, Nain Music) in Puerto Rico, the United States and all other markets.

Before joining Rimas, Quintero-Garriga was market manager at Puma Energy LATAM, Burger King and Advice Global. In her new role, she will lead brand partnerships, offering her expertise to Rimas, Habibi, Rimas Sports, Fundación Rimas and Rimas Nation, among others.

“Rimas is what all other brands are striving for today: agile, intelligent and passionate,” said Prichard. “I am honored to join this family of visionary professionals and look forward to contributing to the brand’s success.”

Quintero-Garriga added: “The speed and efficiency with which each business line within Rimas Entertainment has developed has created tremendous opportunities for strategic alliances with local and international brands, which we will leverage. We are focused on creating unparalleled partnerships with brands and our world-class artists, athletes and events that we bring to Puerto Rico.