Shopify merchants gain access to the Target Plus marketplace – digital transactions

Some Shopify Inc. merchants will be able to present their products to more online buyers thanks to the e-commerce platform’s agreement with Target Corp.

The deal announced on Monday allows for a choice Shopify Inc. sellers to promote their products on Target Plus, the seller’s third-party, curated website market.

Target says the partnership will expand Target Plus to include an assortment of new and popular products and brands such as clothing retailers True Classic and Caden Lane. Target says it is the first mass retailer to partner with Shopify, which will see products from select retailers placed in Target stores in the coming months.

Selecting Shopify sellers to be listed on Target Plus is done through the Shopify Marketplace Connect app, a tool that allows sellers to apply to sell their products on online marketplaces such as Amazon.com Inc., Walmart, eBay Inc., Etsy, and Target Plus.

Target launched Target Plus in 2019. In 2023, it had 650 sellers, according to Marketplace Pulse. Payments for at least one retailer – Ruggable – can be made on Target Plus using the same payment options as Target’s own items and include Target benefits such as 5% off with the Target Circle Card and free shipping on purchases at value of $35 or more. Target reports first quarter results with sales of approx digital channels accounted for 18.3% of total sales.

Shopify launched Marketplace Connect in 2023 to connect merchants with third-party marketplaces while managing and fulfilling their orders through Shopify.