Amazon to launch discount section with direct shipping from China: report

Amazon.com AMZN.O plans to launch a section on its shopping site containing cheap products shipped directly to foreign consumers from warehouses in China, Information reported on Wednesday, citing slides shown to Chinese sellers.

The new marketplace, which is Amazon’s most aggressive response to the rise of deal sites such as Temu and Shein, will offer unbranded fashion, home and daily essentials, and will deliver to customers within nine to 11 a.m., according to the slides. days – according to the report. .

According to the Information, the e-commerce giant told Chinese sellers in a recent closed-door meeting that it would start registering sellers this summer and accepting inventory in the fall.

Sellers joining the deal site can specify the selection and price of products, and can also produce in small batches to gauge demand for new products they plan to launch, the report adds.

“We are always looking for new ways to work with our retail partners to delight our customers with more selection, lower prices and greater convenience,” an Amazon spokesman told Reuters when asked for comment on the report.

It is unclear whether these shipments will be made under U.S. trade rules, which exempt individual packages worth less than $800 from U.S. tariffs.

Shein, an e-commerce powerhouse that is trying to expand its market share before going public, and PDD Group’s online retailer PDD.O Temu, are relying on the expedited customs clearance process that is available for $800 direct-to-consumer shipments or less.

(Reporting by Juby Babu in Mexico; Editing by Shounak Dasgupta and Vijay Kishore)