ThredUp adds Tapestry to its board of directors

Online resale platform ThredUp announced the appointment of Noam Paransky to its board of directors on Tuesday.

Paransky has more than 25 years of experience in digital retail innovation and omnichannel strategy, according to the press release. Paransky will advise ThredUp as it “transforms its business from a legacy resale marketplace to an AI-powered resale marketplace.”

Paransky currently serves as Chief Omni and Innovation Officer at U.S. luxury group Tapestry, where he is responsible for leading the company-wide digital innovation program and delivering innovative omni-channel solutions for all digital customer touchpoints.

Prior to joining Tapestry, he served as Vice President of Digital Solutions at Gap, Inc., where he led digital sales and engagement channels for all Gap, Inc. brands. Before Gap, Inc. has spent almost two decades as a retail, digital and marketing expert, working directly with several retail and fashion brands.

“In today’s rapidly evolving technology landscape, prioritizing digital innovation to improve the customer experience is critical to ThredUp’s ability to transform the future of resale and support our mission to inspire the world to think second-first,” said James Reinhart, co-founder and CEO of ThredUp.

“Noam’s extensive experience in omnichannel strategy and innovation aligns with this goal, and his appointment comes at a pivotal time as we leverage technology breakthroughs to improve the ThredUp shopping experience and redefine how people interact with secondhand clothing online. “.

Paransky joins Patricia Nakache (Chair), Ian Friedman, Mandy Ginsberg, Tim Haley, Jack Lazar, Dan Nova, Coretha Rushing and CEO James Reinhart on the ThredUp board.

“I am thrilled to join ThredUp’s board of directors as they continue to revolutionize the resale industry and bring circularity to the forefront of fashion,” said Paransky.

The appointment comes a month after the California-based company appointed Florin Filote as CEO for Europe.