Fanatics Commerce Names Andrew Low Ah Kee Its New CEO

A changing of the guard at Fanatics. The digital sports platform on Tuesday named Andrew Low Ah Kee as CEO of Fanatics Commerce, the company’s licensed sports equipment retailer, effective immediately.

He replaces Doug Mack, who announced his retirement last month. Mack will work closely with Low Ah Kee throughout the rest of this year to ensure a smooth transition, and will continue to serve as a special advisor to Michael Rubin, president and CEO of Fanatics, going forward.

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Low Ah Kee will be based in Fanatics’ Silicon Valley office and will report to Rubin. He has over 20 years of experience at various companies and most recently served as CEO of Opendoor, an e-commerce platform for residential real estate transactions. Previously, he was the chief operating officer at GoDaddy. He also worked at KKR Capstone and Boston Consulting Group. He holds a bachelor’s degree in engineering from the University of Toronto and an MBA from Harvard Business School.

“As we focus on continuing to grow our (Fanatics) Commerce business and redouble our efforts to create the best overall fan experience, we sought a proven executive who is passionate about creating elite customer experiences, leveraging innovation for growth, scaling businesses around the world, achieving strong financial performance , building renowned brands and creating strong teams and internal culture,” said Rubin. “Andrew is the right leader to take our Commerce business to new heights, and I am thrilled to have him on the team.”

“Sports has a unique ability to build bridges and connections across dividing lines,” said Low Ah Kee. “Joining Fanatics gives me the incredible opportunity to combine my love of sports with my passion for building brands and bringing the athlete’s commitment to excellence to everything we do – customer service, product quality and innovation, and our culture – all with the goal of delivering greater value to our fans and partners. I am excited to join Michael and this world-class team as we lead Fanatics Commerce into its next chapter.”

At the end of last year, Fanatics was valued at $31 billion.

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