SE Sportswear Company. Chinese Team Quanzhou Unveils Carbon Neutral Team Kit for Team China at Upcoming Paris Olympics

BEIJING, June 27, 2024 /PRNewswire/ — Chinese sportswear giant Anta, which is also an official partner of the Chinese Olympic Committee, on Tuesday unveiled the uniform that the Chinese delegation is expected to wear during the medal ceremony at the upcoming Paris Olympics.

Headquartered in Quanzhou City, Southeast China’s Fujian Province, Anta is a leading footwear and apparel company and an example of the city’s efforts to promote smart manufacturing.

In the production process of the latest costume, many ecological technologies and recycled fibers were used, which allowed for a reduction of carbon dioxide emissions by over 50 percent. This equipment has been certified as carbon neutral by a reputable organization.

The design consultant for the uniform was renowned Chinese film director Zhang Yimou, director of the 2008 Olympics and 2022 Winter Olympics. The design incorporates elements of the Chinese dragon and combines traditional techniques including embossing, patchwork and embroidery.

The classic Chinese style and colors of the uniform not only show the richness and beauty of Chinese culture, but also reflect the spirit of new-generation Chinese athletes who want to stand out.

Original link: https://en.imsilkroad.com/p/340839.html