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These are the biggest frustrations of online shoppers

Posted on by darion

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What frustrates online shoppers the most? How can the online shopping experience be improved? Which social media channels are gaining popularity as sales channels? What benefits convince shoppers to click the buy button? Mapping e-commerce trends.

Annoying delivery and return costs

DHL surveyed 12,000 online shoppers in 24 countries on the main trends in e-commerce. One theme stands out: around the world, high shipping costs are a clear cause of frustration. With 41% of shoppers not completing purchases because shipping is too expensive, you risk losing customers as an e-commerce company due to shipping costs.

The Five Frustrations

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What frustrates online shoppers the most? How can you improve the online shopping experience? Which social media channels are gaining popularity as sales channels? What benefits convince shoppers to click the buy button? Mapping e-commerce trends.