Riskified Unveils Product Innovation at Ascend 2024 for E-Commerce Growth

Riskified, a leader in fraud and risk analytics, concluded its annual Ascend 2024 e-commerce summit in New York City. Ascend 2024 brought together enterprise merchants from around the world, leaders in payment and fraud consulting, and the Riskified team to discuss the latest strategies to unlock e-commerce growth. Themed “E-commerce Champions,” Ascend 2024 set the stage for the debut of cutting-edge solutions, as well as inspiring success stories from leading merchants in the e-commerce space, including the winners of Riskified’s second annual Titans of Ecommerce awards.

As merchants focus on executing on growth plans, the scale and sophistication of fraud and abuse – aided by AI generation and power on the Dark Web – can hinder their efforts. To help merchants unlock some of the revenue growth and long-term profitability in the face of risk, Riskified is proud to introduce a range of new AI-powered capabilities and tools designed to help merchants acquire more customers, accept more orders, and retain more revenue.

Among the new innovations unveiled at Ascend 2024 is Policy Decisions. As part of Riskified’s Decision Studio, a suite of tools that enable merchants to fine-tune their e-commerce performance, Policy Decisions extends powerful, self-service capabilities to create, simulate, and manage customer-facing policies. Many merchants who are seeing an increase in policy abuse are now relying on rules to mitigate losses. Policy Decisions provides merchants with an innovative alternative to static rules that provides unparalleled flexibility and precision in formulating and setting these policies by seamlessly combining standard data points with dynamic logic based on Riskified’s identity and risk models. Policy Decisions gives merchants the ability to exercise deep control over their returns, refunds, promotions, and resale policies.

“This year’s Ascend is as much an innovation event as it is a rallying cry for e-commerce leaders,” said Jeff Otto, chief marketing officer at Riskified. “Fraud and abuse are a much bigger problem than any single seller can experience, moving between companies, countries and industries to compromise customers and businesses. A common challenge can only be solved with a common solution. Riskified is investing in the most advanced approaches to address this challenge so that our e-commerce champions can deliver profitable growth for their businesses, no matter the threat they may face.”

The Ascend stage has been a platform for many Riskified clients who have found success in improving their business results. Among them are the winners of the Riskified Titans of Ecommerce Awards, which are awarded for the second year in a row. Titans of Ecommerce (riskified.com/titans) is an awards program that recognizes the most inspiring, innovative and influential members of the Riskified commerce community. This year’s winners, selected by a panel of judges comprised of payments and cybersecurity leaders from Deloitte, Ethoca, Aurus and Fabrick, are Eva Alvarez, director of fraud, risk and payments at Gucci, and Angela Rehal, PMP, CSM, senior manager Digital Operations at BJ’s Wholesale Club.

Ascend 2024 took place June 25–27 at 1 Hotel Brooklyn Bridge and was sponsored by Riskified ecosystem partners including Deloitte and Mastercard, as well as Aurus, Fabrick, Plaid, Nuvei, Cellpoint Digital, and Prime.

For more such updates, follow us on Google News Martech News