Taj is India’s strongest brand across all sectors for the fourth time, says report – India’s Top Travel News Source: TravelBiz Monitor

Indian Hotels Company (IHCL) has announced that its iconic Taj brand is once again India’s strongest brand across sectors in Brand Finance’s coveted ‘India 100 2024’ report. This is the fourth time the brand has achieved this accolade.

Puneet Chhatwal, Managing Director and CEO, IHCL, said: “We are deeply honored that Taj has been recognized as India’s strongest brand across all sectors for the fourth time and as the world’s strongest hotel brand for the third time. This outstanding achievement highlights our century-long legacy of excellence, innovation and pioneering spirit. This is a true reflection of the enduring trust of our guests and the unwavering commitment of our associates. We remain committed to setting global standards and showcasing Indian hospitality to the world.”

Taj has maintained its reputation as India’s strongest brand for the third year in a row, according to Brand Finance’s India 100 2024 report. Taj also holds the distinction of being the World’s Strongest Hotel Brand in Brand Finance’s Global Hotels 2024 report. Celebrating its 120th anniversary, Taj boasts a unique portfolio of magnificent palaces, iconic city hotels, safari resorts, spas and service residences, spanning over 110 hotels across 13 countries. For over a century, Taj has enjoyed an unparalleled reputation for its signature hospitality, affectionately called ‘Tajness’, that captivates guests around the world.