Sportking Goes Digital with E-Commerce and Pan-India Expansion

Sportking, a renowned textile brand in India, has launched its first e-commerce platform after 27 years of success in Punjab, Jammu & Kashmir and Haryana. With over 100 stores in these regions, the brand aims to expand nationwide through this new online venture.

Sportking stands out in fabric manufacturing with top-notch facilities and innovative yarns that are acclaimed across the country. They leverage digital tools like Google My Business to provide personalized customer experience, achieving an annual revenue of INR 2500-3000 crore in the Indian textile industry.

Sportking, a family brand since 1977, offers high-quality clothing at affordable prices. With a vertically integrated approach, they turn their designs into reality to provide customers with the best value and quality.
Under three generations of the Avasthi family, Sportking has grown from a one-man operation to a multi-million dollar enterprise.

Munish Avasthi, Managing Director, Sportking he said, “For 27 years, Sportking has forged a deep bond with communities across North India. Our commitment to quality and affordability has made us a premium mass brand and we are excited to take this value proposition to a wider audience through e-commerce.”