Sportking’s $359 Million Powerhouse Goes Digital: E-Commerce and Pan-India Expansion

Mumbai: Sportking, India’s leading vertically integrated textile brand, recently launched its first e-commerce platform to expand nationwide, after 27 years of excellence and a strong presence in Punjab, Jammu & Kashmir and Haryana. The brand, which has over 100 successful stores in these states, has set itself the goal of reaching out to customers pan-India with this exciting e-commerce launch.

Sportking prides itself on the highest standards of fabric manufacturing and state-of-the-art manufacturing facilities equipped with the latest machinery. The company’s commitment to innovation has resulted in a wide range of yarns that are popular across the country. Sportking leverages digital technology to transform every aspect of its business and uses algorithms and technological advancements like Google My Business or other AI-based tools that not only personalize product recommendations but also create a seamless and better customer experience. The company has achieved an annual turnover of Rs 2,500-3,000 crore ($359 million) while remaining a significant player in the Indian textile industry.

Sportking has carved out a niche for itself as a family-owned brand offering high-quality, aspirational clothing at affordable prices. Founded in 1977, Sportking has grown from a one-room operation into a multi-million dollar enterprise under the leadership of three generations of the Avasthi family. Sportking prides itself on its vertically integrated approach because it means weaving its own designs into reality from start to finish line, so customers get what they want in terms of price and therefore quality.

“Over 27 years, Sportking has built deep relationships with communities across northern India,” said Sportking CEO Munish Avasthi. “Our commitment to quality and affordability has made us a premium mass brand, and we are excited to bring this value proposition to a wider audience through e-commerce.”

To learn more, check out their latest e-commerce site here: https://www.sportkingfashion.com/