$359 million powerhouse Sportking goes digital: e-commerce and pan-India expansion

Mumbai: Sportking, India’s leading vertically integrated textile brand, recently launched its first e-commerce platform to expand across the country, after 27 years of excellence and strong presence in Punjab, Jammu & Kashmir and Haryana. The brand, which has over 100 successful stores in these states, has set its sights on reaching out to customers across India with this exciting e-commerce launch.

Sportking prides itself on the highest standards of fabric production and state-of-the-art production facilities equipped with the latest machinery. The company’s commitment to innovation has resulted in a wide range of yarns that are popular throughout the country. Sportking is leveraging digital technology to transform every aspect of its business and is taking advantage of algorithms and technological advancements such as Google My Business or other artificial intelligence-based tools that will not only personalize product recommendations but also create a seamless and better customer experience. The company achieved an annual turnover of Rs 2,500-3,000 crore ($359 million) while remaining a significant player in the Indian textile industry.

Sportking has carved out a niche as a family brand offering high-quality, aspirational clothing at value-for-money prices. Founded in 1977, Sportking has grown from a one-man operation to a multi-billion dollar enterprise under the leadership of three generations of the Avasthi family. Sportking prides itself on its vertically integrated approach, which means weaving its own designs into reality from start to finish, so that customers get what suits them best in terms of price and therefore quality.

“Over 27 years, Sportking has forged a deep bond with communities across North India,” said Sportking Managing Director Munish Avasthi. “Our commitment to quality and affordability has made us a premium mass brand and we are excited to offer this value proposition to a wider audience through e-commerce.”

To learn more, visit their latest e-commerce site here: https://www.sportkingfashion.com/