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Data Axle Expands Enterprise Solutions Team, Emphasis on AI Integration » Dallas Innovates

Posted on by darion

Recent appointments at Data Axle, from left to right: Sean Welsh, vice president of enterprise solutions; Marc Sabatini, vice president of enterprise solutions; David Hegarty, VP of Solutions Consulting; and Joe Colletti, VP of Enterprise Solutions (Photos: Data Axle)

Data Axle, a Dallas-based leader in data-driven marketing and business intelligence solutions, announced a significant expansion of its enterprise solutions team. The company, which has been in operation since 1972, said it is strengthening its commitment to customer success while advancing strategic growth and technological advancements.

This expansion is part of the vision set earlier this year by Andrew Frawley, CEO of Data Axle, which includes additional investment in the company’s next-generation data management application, Audience360™, as well as the integration of artificial intelligence into its solutions.

“As we look to the future, our growing team will help brands take control of their data,” Frawley said in a statement. “With decades of experience, cross-platform AI integration, and Audience360, we are defining the critical connection between business and consumer profiles to give marketers unlimited access to and control over their data, as well as a comprehensive view of a person or entity.”

The company has made several key appointments to strengthen its leadership:

  • Sean Welsh joins as Vice President, Enterprise Solutions, bringing extensive C-suite experience in digital marketing solutions for global brands.
  • Marc Sabatinialso named Vice President of Enterprise Solutions, has more than 30 years of experience in marketing and advertising technologies.
  • David Hegarty assumes the role of Vice President of Solutions Consulting, focusing on developing enterprise marketing capabilities for data-driven content and engagement.
  • Joe Coletti joins the team as Vice President of Enterprise Solutions, bringing expertise in building high-performance business units and delivering cutting-edge technology products and services.

Tom Zawacki, president of enterprise solutions at Data Axle, is enthusiastic about the new additions. “We are excited to have these incredible talents join us to deliver world-class service and effective solutions to our customers,” he said in a statement. “Our team will continue to demonstrate that Data Axle is a valued partner to our customers and a strategic leader focused on business outcomes and innovation.”

According to the company, the expanded team will focus on developing Data Axle’s Audience360 solution, which will aim to deliver consistent and accurate data across all platforms. This evolution is expected to enable customers to centralize B2B and B2C data, integrate disparate data sources, and activate clean data more effectively.

Data Axle describes itself as a leader in data-driven marketing and business intelligence solutions for enterprises, small businesses, nonprofits and political organizations. The company said its mission is to improve business outcomes through data solutions and multi-channel marketing services, enabling clients to acquire, grow and retain customers more efficiently and effectively.

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