Surat Bros launches an affordable clothing brand and earns Rs 9 cr in 8 months

In Surat, Hiren Lathiya’s humble upbringing and government education didn’t deter his dreams. After moving to Surat for higher education, he joined IndiaMart, inspiring his brothers to delve into e-commerce. In 2023, they founded Sudathi, an affordable clothing brand. With their own manufacturing, they offer high-quality products at low prices, earning ₹9 crore in just 8 months.