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Macy’s uses Enactor technology as department store chain completes major PoS checkout modernization project

Macy’s announced the launch of a large PoS cash register modernization project.

In a LinkedIn post, Naga Tirumala Rao Chillapalli, technical engineering manager at Macy’s, said: “Modernizing the point of sale is no mean feat, including replacing registers, modernizing the PoS application, and integrating the backend.”

“This requires extensive collaboration between product, company, change management, software vendors, store management and cross-functional teams.”

He added: “In my role as manager, this project has been both a challenge and a triumph. I had the privilege of overseeing many aspects of the project, from development to Enactor configurations, environments, PoS labs, testing, SRE automation and QA. It has been a journey of growth and learning and I am extremely proud of the progress we have made together.”

“I couldn’t be more proud of my team and the entire project team. This achievement is a testament to the incredible teamwork, dedication and collaboration of everyone involved.”

“Together, we overcame challenges, embraced change and delivered a solution that will have a positive impact on our customers and store colleagues.”

New point of sale systems are now available at Macy’s Mall of Georgia.

Chillapalli concluded: “We will continue to build on this momentum, innovate and deliver exceptional experiences to our customers and associates.”

Walmart deepens partnership with retail giant Roblox community, launching augmented reality experience

Back in April, we reported that Walmart could now sell physical goods directly to Roblox users.

Walmart Discovered users can order real-world items delivered right to their door.

They are greeted by a new storefront showcasing virtual twins of select items sold in Walmart’s physical stores. This feature is intended only for users 13 years of age or older in the United States.

Walmart is now rolling out Walmart Discovered AR, developed in partnership with Sawhorse Productions and Metavertising.

In a LinkedIn post, Justin Breton, director of brand experience and strategic partnerships at Walmart, said, “It’s important to us to continually seek out new, innovative ways to deepen our relationship with the Roblox community.”

“That’s why today we’re launching the Walmart Discovered AR Experience, the first-ever immersive AR experience that allows customers to enter Walmart Discovered in the real world.”

Customers can purchase and browse popular user-generated content, discover independent experiences, and check out the month’s free virtual items (when you purchase a Roblox gift card from Walmart).

The UGC and experiences featured are created and sourced from the Roblox seller community.

It has also partnered with Flaunt, the Roblox loyalty platform, to develop monthly tasks that combine an augmented reality (AR) experience with the on-platform experience.

Breton said: “It introduces cross-platform gamification and provides our customers with an element of surprise and joy upon completing a task.”

He concluded: “Customers can easily access the Walmart Discovered AR Experience on their mobile phones by scanning the QR code on the Roblox gift card display in stores nationwide, visiting the dedicated Roblox gift card landing page on Walmart.com, or joining our growing Discord server for early access to our monthly mission.”

‘So much more to come’: Finnish food delivery company Wolt announces PepsiCo advertising services partnership

PepsiCo joined the new Wolt Ads offer.

This was launched in April. After a beta period, Finnish delivery company Wolt now wants to expand it to 27 of its markets.

“We are delighted to introduce Wolt Ads to more partners. Over the past months, we have seen our partners experience significant increases in sales and return on ad spend,” said Catalina Salazar, Global Head at Wolt Ads in April.

“While it is still very early days for us in this space, the initial results and feedback from our partners are extremely encouraging and give us confidence that we are on the right track.”