Amazon is introducing a Temu-inspired section featuring affordable Chinese products

WHAT? Amazon plans to launch a special section on its main website that mimics the style of Chinese cross-border commerce app Temu. This new feature will allow you to offer unbranded products priced under $20, shipped directly from China.

DETAILS Amazon recently held closed-door sessions with Chinese sellers in Shenzhen, a major hub for cross-border e-commerce, to inform them about the new initiative. This section will allow sellers to set their own prices and product categories, unlike Him who exercises strict price control. Amazon will manage inventory and customer service, streamlining the process for Chinese sellers.

WHY? The initiative aims to leverage Amazon’s extensive user data to meet the needs of cost-conscious Western consumers, improving the shopping experience with intelligent product recommendations and competitive pricing.