Bik.ai AI platform enters global markets, deploys over 500 brands, ET Retail

Bik.ai, the end-to-end AI platform for e-commerce, has emerged as a leader in the unified campaign, automation and inbox platform for e-commerce brands.

Bik.ai is an “e-commerce hub” with an AI-powered approach. On average, Bik generates 25 percent of a brand’s website revenue.

Bik uses artificial intelligence to power content and events and launches the brand’s e-commerce website, deploying them to increase engagement across Instagram, email, WhatsApp and Facebook.

There are many benefits that Bik offers to brands:

1. Increase organic engagement on Instagram by 25% with bik’s Instagram AI.

2. Record high conversions of abandoned leads using retargeting on who views products or searches for them in communication channels.

3. Increasing brand AOV by 15%.

4. Comprehensive inbox, marketing and automation dashboard.

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5. Increase revenue through back-in-stock subscribers by 100%

Sonakshi Nathani, co-founder and CEO of BIK, said: “Over the last few years, the way we build D2C brands has changed, it is no longer possible to achieve negative EBITDA, and effective use of organic channels is the only way to scale a brand, achieving solid revenues of over 50% through repeat users or new organically acquired users, it has become a necessity.”

Bik.ai currently partners with brands such as Tata Consumer Products, Fireboltt, Enamor and Foxtale and other leading brands in the industry.

Jugal Singh, Marketing Head at Setu Nutrition, mentioned, “BIK seamlessly streamlines marketing processes. With a user-friendly interface, comprehensive analytics, and customizable automation features, it enables businesses to seamlessly optimize their campaigns. From lead generation to customer engagement, it’s a breakthrough in maximizing ROI and driving growth. I highly recommend it to any organization looking to improve their marketing strategies. Another great plus is their customer service,”

Anurag, Marketing Manager, TATA, said, “Bik.ai is an exceptional service provider delivering exceptional results. The BIK team has been incredibly responsive and supportive, ensuring a seamless experience. Their commitment to meeting our needs has been evident throughout our relationship. We look forward to continuing our association with bik.ai, confident in their ability to consistently deliver exceptional services.

Instagram AI has suddenly become a favorite of its users, Ashok Gupta, Founder, Amrutam mentioned, “Amrutam is delighted with IG BIK automation! The BIK team solves problems very quickly, so our journey goes smoothly. Since we joined, sales have increased and most IG queries are handled by AI chatbots. I can’t wait to dive into Whatsapp, SMS and email campaigns. Big applause for the technical team! Applause for the whole team – BIK is amazing!”

BIK’s all-in-one platform eliminates the need to use multiple different tools, helping brands dramatically reduce the costs and time spent managing multiple vendors.

Bik.ai currently generates 100% of its revenue organically, with over 70% coming from referrals from existing customers. Launched 1.5 years ago, it recently crossed 1.5 million in ARR and is growing 50% quarter-on-quarter with customers from countries such as the UK, Singapore and India.

The company is also at the forefront of generative AI adoption in D2C marketing with initiatives like Manifest AI, a GPT-powered AI shopping assistant on its website. The product has seen overwhelming adoption by over 2,000 Shopify businesses globally since its launch 6 months ago, with up to 70% of that coming from U.S. markets.

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