Solving future mortgage broker bottlenecks with Salestrekker 2.0

A decade ago, Salestrekker launched the Salestrekker 2.0 platform, with CEO Dalibor Ivkovic revamping it to address emerging issues and make life much easier for brokers in 2024.

Known for its ability to listen to brokers, the new look of the Salestrekker 2.0 platform will address emerging challenges related to the accuracy of service calculations and policy research. This will further align the platform with the broker and lender community and add even more value to end users. To achieve this, slowing down the Salestrekker 2.0 launch date has become as important as developing Salestrekker 2.0 itself.

“After working with brokers and aggregators across the country during the Salestrekker 2.0 roadshow, we recognized a new set of tools and feature sets – fully integrated CRM, tools, calculators, customizable templates, dashboard and portals – that need to be part of a centralized platform,” Ivkovic said.

He confirmed that brokers were not interested in additional options and did not want to pay too much either. Ensuring that these added values ​​are part of Salestrekker 2.0 from launch would mean that Salestrekker 2.0 would offer unparalleled features and functionality. Salestrekker 2.0 is the only entry-level platform with broker origination and lending features.

Impressive commitment to research and development

Today, this drive has led Ivkovic to oversee a 112% increase in software development time with his development team to transform Salestrekker 2.0.

To launch the Salestrekker 2.0 platform and drive innovation across an even broader range of products, Ivkovic has doubled the team’s commitment to technology, adding 40,000 hours of programming per year to support Salestrekker 2.0 going forward. This is to keep the platform at the forefront of innovation with original, feature-rich options that work for both brokers and lenders. The team of onboarding specialists has also been expanded.

As a result, the new calculator tools will be able to accurately calculate service levels, presenting policy guidance and mapping data to calculators for 114 lenders. This is part of the fintech founder’s goal to introduce new, extensive levels of visibility and connectivity to the 200 lenders listed on Salestrekker.

Resetting industry patterns

“As a technology founder in an industry facing demanding challenges, we are judged by our investment in platform innovation and going beyond what we consider the basics. As we implement Salestrekker 2.0, we will continue to add new features, particularly around consumer data and lender products,” he said.

To achieve this, Ivkovic focuses on a very structured day, working out early in the morning and spending time planning and strategizing, then facing the day’s tough tasks, and ending the afternoon with project management and family time.

“It’s a long game at Salestrekker, so I tailor my day to the needs of our international and local teams and the needs of our customers. But I never take my eyes off the ball. “The industry is counting on us to deliver a distinctive platform that will help them transform their mortgage and lending needs,” he said.

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