Bik.ai AI Platform Goes Global, Deploys Over 500 Brands, ET Retail

Bik.ai, the end-to-end AI platform for e-commerce, has emerged as a leader in the unified campaign, automation and inbox platform for e-commerce brands.

Bik.ai is an “e-commerce hub” with an AI-powered approach. On average, Bik generates 25 percent of a brand’s website revenue.

Bik uses AI to create content and events and activates the brand’s e-commerce site, deploying them to create engagement across Instagram, email, WhatsApp and Facebook.

There are many benefits that Bik offers to brands:

1. Increase organic engagement on Instagram by 25% with bik’s Instagram AI.

2. Capture high conversion rates of abandoned leads by using remarketing to people who view products or search for them via communication channels.

3. Increase brand AOV by 15%.

4. A holistic dashboard spanning inbox, marketing, and automation.

5. Increase revenue via back-to-stock subscribers by 100%

Sonakshi Nathani, Co-founder and CEO, BIK, said, “The way D2C brands are built has changed over the last few years. You can no longer have a negative EBITDA and effectively leveraging organic channels is the only way to scale a brand. Having a healthy revenue of over 50% through returning users or new users acquired organically has become a necessity.”

Bik.ai currently works with consumer products brands such as Tata, Fireboltt, Enamor, and Foxtale, and other leading brands in the industry.

Jugal Singh, Head of Marketing at Setu Nutrition mentioned, “BIK seamlessly streamlines marketing processes. With a user-friendly interface, comprehensive analytics, and customizable automation features, it enables businesses to seamlessly optimize their campaigns. From lead generation to customer engagement, it is a game-changer in maximizing ROI and driving growth. Highly recommended for any organization looking to enhance their marketing strategies. Another great plus is the customer service,”

Anurag, Marketing Manager, TATA, said, “Bik.ai is an exceptional service provider delivering exceptional results. The BIK team has been incredibly responsive and supportive, ensuring a seamless experience. Their commitment to meeting our needs has been evident throughout our relationship. We look forward to continuing our association with bik.ai, confident in their ability to consistently deliver exceptional services.

Instagram AI has suddenly become a favorite of its users, Ashok Gupta, Founder, Amrutam mentioned, “Amrutam is delighted with IG BIK automation! The BIK team solves problems very quickly, so our journey goes smoothly. Since we joined, sales have increased and most IG queries are handled by AI chatbots. I can’t wait to dive into Whatsapp, SMS and email campaigns. Big applause for the technical team! Applause for the whole team – BIK is amazing!”

BIK’s all-in-one platform eliminates the need to use multiple different tools, helping brands dramatically reduce the costs and time spent managing multiple vendors.

Bik.ai currently generates 100% of its revenue organically, with over 70% coming from referrals through existing customers. Launched 1.5 years ago, they recently crossed 1.5M in ARR and are growing 50% quarter-on-quarter with customers from countries such as the UK, Singapore and India.

The company is also at the forefront of implementing generative AI in D2C marketing with initiatives such as Manifest AI, which is a GPT-based AI shopping assistant available on its website. Since its launch 6 months ago, the product has seen overwhelming adoption at over 2,000 Shopify businesses around the world, with as much as 70% of that adoption coming from US markets.