FedEx: The best business strategies are based on smart, local market insights

China and Japan are the largest markets in the Asia-Pacific region, with robust cross-border e-commerce activity and offering extensive business opportunities for SMEs. However, foreign merchants must understand each market’s unique digital landscape, consumer appetites and logistical needs to build a sustainable business model.

FedEx is fully embedded in the e-commerce ecosystems of China and Japan and has leveraged its experience to develop manuals that can be downloaded from FedEx website. Each e-book contains:

• A geographic overview of the consumer landscape that will help online sellers geotarget their businesses where there are the most potential buyers.
• Top e-commerce product categories so SMEs can quickly understand where their biggest competition lies and which sectors are underserved.
• Profiles of local marketplaces and e-commerce platforms where merchants can potentially gain the most clicks.
• Consumer habits and preferences for marketing strategies such as live streaming, short-form video and social commerce.
• Hot shopping seasons such as Chinese Valentine’s Day, Singles’ Day and Couples’ Day in China, as well as Oshougatsu New Year Holidays and Golden Week in Japan.
• Payment and delivery options and preferences.

“Seeking new customers in international markets is a smart approach for SMEs looking to drive consumer and revenue growth. Digital channels lower the barriers to entry, but the best business strategies are based on smart local market insights. This is crucial in sectors like e-commerce that are growing incredibly fast,” said Kawal Preet, president, FedEx Asia Pacific. “China and Japan are strategically important markets in APAC. Our local knowledge is built on decades of experience, which is a key part of the e-commerce experience. We are also integrated with platforms and processes to provide a seamless experience for both merchants and consumers. This gives us a unique vantage point on the latest local knowledge that helps online merchants operate more effectively.”

FedEx offers comprehensive e-commerce solutions that make it easy and efficient for sellers to fulfill orders while providing convenience and reliability for those receiving deliveries. In addition to integrating with the most trusted e-commerce marketplaces, such as eBay and BigCommerce, FedEx recently introduced time-saving improvements to its Ship manager a platform where retailers can create shipments and documents directly from their online orders. FedEx also has a network of 260,000 smart lockers in the APAC region to provide convenience and options for consumers. Recipients can chat directly with FedEx about their deliveries on WeChat in China and WhatsApp outside China, and can even change their delivery location once the shipment is on its way FedEx International Delivery Manager.

More details can be found here: download e-books:

• Leveraging Cross-Border E-Commerce in China and Japan