eHouse announced the acquisition of VL OMNI

eHouse, a leading commerce agency and Shopify Plus partner, announced that they are acquiring VL OMNI, a leading commerce data integration technology and services group. eHouse recently acquired Commerce12 to expand its services, including paid media acquisition, retention marketing, conversion optimization, store management and merchant services (MOR). With the addition of VL OMNI, eHouse is now well-positioned to offer mid-market and enterprise merchants the first ecosystem-native end-to-end commerce solution that includes native iPaaS, ERP, EDI and marketplace commerce solutions and consulting.

“Retailers and partners recognize the importance of having a single service partner who can be responsible for the end-to-end production, implementation and management of their commerce technology. Our acquisition of VL OMNI brings us to the forefront of commerce with centralized, critical infrastructure connections and a holistic suite of services,” said Puccetti. “Our goal is to redefine industry norms and deliver unparalleled value to customers looking for a more efficient and comprehensive commerce solution.”

For many organizations, managing multiple niche agencies, systems and platforms is a challenge. As Shopify expands its capabilities and attracts more enterprise customers, the integration of VL OMNI data services strengthens eHouse’s ability to scale and support enterprise-class infrastructure. With its own technology-driven approach and partnerships with key platforms such as NetSuite, Microsoft, Bergen Logistics and others, eHouse is uniquely positioned to solve the complex technology problems that enterprises face.

VL OMNI adds innovative data integration expertise to eHouse commerce services. The VL OMNI platform enables seamless bi-directional data flow across environments by adapting to the unique business rules of popular sales channels, including direct-to-consumer websites, Amazon, Best Buy and Walmart. With VL, OMNI eHouse supports a wide range of technology integrations, from legacy EDI/AS 400 resellers to over 60 connectors to popular ERP, procurement and warehouse management systems, with plans for further expansion.

“I am excited to take on my new role at eHouse and join a larger, rapidly growing company committed to delivering unparalleled customer experiences,” said Robin H. Smithformer CEO and founder of VL OMNI and newly appointed Head of Integration Solutions at eHouse. “The combination of leading trade data integration services with the eHouse offering supports our vision of a comprehensive digital commerce offering.”

Retailers need to streamline and connect their sales, implementation and support processes, and eHouse’s distinctive infrastructure services and end-to-end solutions offer a combination of design and development in system scoping, architecture consulting, marketing services and trade management to enable a unique offering.

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