Charleston e-commerce agency acquires data tech group

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Charleston-based e-commerce agency continues expansion with another acquisition.

eHouse, a commerce agency and Shopify Plus partner, has acquired VL OMNI, a commerce data integration technology and services group, according to a press release.

eHouse recently acquired Commerce12 to expand its services, including paid media acquisition, retention marketing, conversion optimization, store management and merchant of record services. With the addition of VL OMNI, eHouse is now able to offer midmarket and enterprise merchants the first ecosystem-native, end-to-end commerce solution that includes native iPaaS, ERP, EDI and marketplace connectors, and consulting, the release said.

“Retailers and partners realize the importance of having a single service partner who can be responsible for the end-to-end production, implementation and management of their commerce technology. Our acquisition of VL OMNI brings us to the forefront of commerce with centralized, critical infrastructure connections and a holistic suite of services,” eHouse CEO Tony Puccetti said in the release. “Our goal is to redefine industry norms and deliver unparalleled value to customers looking for a more efficient and comprehensive commerce solution.”

For many organizations, managing multiple niche agencies, systems and platforms is a challenge. As Shopify expands its capabilities and attracts more enterprise customers, the integration of VL OMNI data services strengthens eHouse’s ability to scale and support enterprise-class infrastructure. As stated in the release, through its own technology-driven approach and partnerships with key platforms such as NetSuite, Microsoft, Bergen Logistics and others, eHouse is able to address the complex technology challenges that enterprises face.

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VL OMNI adds innovative data integration expertise to eHouse’s commerce services, the release said. The VL OMNI platform enables seamless bidirectional data flow across diverse environments, adapting to the unique business rules of popular sales channels, including direct-to-consumer websites, Amazon, Best Buy and Walmart. With VL OMNI, eHouse supports a wide range of technology integrations, from legacy EDI/AS 400 merchants to more than 60 connectors to popular ERP, ordering and warehouse management systems, with plans for continued expansion.

“I am excited to take on my new role at eHouse and join a larger, rapidly growing company focused on delivering unparalleled customer experiences,” said Robin H. Smith, former CEO and founder of VL OMNI and newly appointed head of integration solutions at eHouse, in a release. “The combination of our state-of-the-art commerce data integration services with eHouse’s offerings supports our vision of a comprehensive digital commerce offering.”

Retailers need to streamline and connect their sales, implementation and support processes, and eHouse’s infrastructure services and end-to-end solutions offer a combination of design and development in system scoping, architecture consulting, marketing services and trade management to enable a unique proposition, the release said.

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