Boohoo doubles down on social commerce with thousands of creator storefronts

AUSTIN, Texas, July 1, 2024 /PRNewswire/ — After a rapid success on social media, boohoo has announced boohoo collective; an initiative that redefines social commerce by integrating thousands of creators with the shopping experience on boohoo.com. The initiative gives each creator a personal page on boohoo.com where they can choose their favorite product and showcase their TikTok and Instagram content, which can be purchased to showcase to their followers.

boohoo Senior Influencer and PR Manager, Stephanie Riddell said: “We are excited to partner with LoudCrowd to deliver exciting new shopping experiences to our customers, as well as enhance our influence strategy in our key markets. We truly believe in the possibilities of this model and believe that this community-driven, personalized approach is the future of fashion e-commerce.”

Creators join in boohoo collective unlock instant access to the boohoo.com shopfront; they can create their favourite boohoo looks, which will be featured alongside their UGC. Creators then share their page and discount code to earn commissions. Creators will also be able to win rewards, access campaign launches before anyone else and have the chance to attend exclusive influencer trips and events.

The program will elevate members into best-in-class creators through education, events and analysis. Each creator will have a dashboard that visualizes results such as commissions, traffic, conversion rate, and more.

boohoo says the program will accelerate the value of social traffic to boohoo.com by combining social media content with boohoo products and creating a personalized customer journey. Additionally, creators are excited to create their own personal page on boohoo.com to showcase their passion for the trending boohoo product.

LoudCrowd, the first platform to enable creators to sell directly on a brand’s eCommerce site, believes the initiative will outperform all leading influencer programs run by competing brands.

LoudCrowd CEO Gary Garofalo said that “boohoo represents the standard in creator marketing, and it elevates its creators in a way you would expect from a brand. We anticipate that the initiative will define the social commerce playbook for fashion brands.”

More on this topic Boohoo Collectivevisit https://www.boohoo.com/page/boohoocollective.html or contact us (email protected). More information about LoudCrowd can be found on the website https://loudcrowd.com/blog/boohoo-creator-storefronts.

About boohoo:
A market leader in fashion e-commerce, founded in Manchester in 2006, the Group began as boohoo.com, an inclusive and innovative brand aimed at young, value-oriented customers. For over 15 years, boohoo has been pushing boundaries to deliver fresh and inspiring fashion to its customers 24/7. boohoo is growing rapidly in the UK and internationally, expanding its range into beauty, curves and menswear through boohooMAN. The boohoo Group is now a portfolio of 13 leading British fashion brands, providing great clothing for everyone, everywhere.

About LoudCrowd:
LoudCrowd is the first social commerce platform that enables brands to share a co-branded landing page with all of their influencers directly within their company’s eCommerce. LoudCrowd is pushing the boundaries of influencer innovation for companies like Wayfair, Sony, and Steve MaddenLoudCrowd’s mission is to help brands build their own social commerce channels.

Contact with the media: Al Nafea; (email protected)

Source boohoo