CCP approves 100% acquisition of Medialogic Pakistan

ISLAMABAD: The Competition Commission of Pakistan (CCP) has approved a major merger in the television ratings and streaming market. The transaction involves the acquisition of 100% stake in M/s Medialogic Pakistan (Pvt) Ltd through a Share Purchase Agreement (SPA).

According to details, Medialogic Pakistan is a private limited company that has been providing media research services to broadcasters and advertisers since 2007. It is a key provider of media accreditation in the television industry. The data provided by Medialogic Pakistan is crucial to media decisions made by broadcasters, advertisers and media agencies across the country.

CCP Phase I competitive assessment identified “Media Research” as the relevant product market. The analysis confirmed that although Medialogic Pakistan has a significant market share, the market conditions would remain unchanged post-transaction.

With this transaction, both the buyers, Sheikh Muhammad Tanveer and Syed Naeemuddin, who are residents of Pakistan, will enter the ‘Media Research’ market. CCP has stated that the merger will not lead to market dominance by the buyers, which will lead to the issuance of clearance under Section 31 of the Competition Act, 2010.

With this approval, CCP anticipates that Medialogic Pakistan will be better positioned to ensure optimal measurement of rapidly changing consumer behavior across all channels and platforms. The CCP, as part of the mandatory merger regime, reviews mergers and acquisitions of shares or assets, including joint ventures, in accordance with Art. 11 of the Act, while maintaining compliance with international standards.