KUALA LUMPUR, July 1, 2024 – (ACN Newswire)

Presto continues to expand its loyalty ecosystem with PLUSMiles. This partnership aims to provide extensive redemption rewards for PLUSMiles users, enhancing their travel and redemption options.

Presto Group CEO, Mr. Cheong Chia Chou

PLUSMiles has a large user base, with the total number of PLUS Expressway riders reaching 1.8 million during non-holiday periods and increasing to 2.2 million during holiday periods. PLUSMiles currently boasts 3.1 million loyal users.

Through this collaboration, Presto will provide PLUSMiles with a comprehensive catalog of product rewards within the PLUS app. This new catalog offers users a wide selection of products and e-vouchers, significantly increasing the number of redemption options available to PLUSMiles members. PLUSMiles users can now start redeeming their points from the brand new PLUSMiles product redemption catalog available in the PLUS app.

In the next phase of this collaboration, PLUSMiles will be integrated with the Presto app, allowing users to redeem PLUSMiles points directly within the Presto ecosystem. This integration is expected to be completed by the end of this year, providing even greater flexibility and convenience for PLUSMiles users.

“We are delighted to partner with PLUSMiles, expanding our innovative loyalty program fulfillment platform to a wider audience. This collaboration will provide PLUSMiles members with greater choice and flexibility, making their travels even more rewarding,” said Cheong Chia Chou, Group CEO of Presto.

“Presto’s unique selling point is its ability to integrate points directly at the payment level, giving users unparalleled flexibility. This allows PLUSMiles points to be combined with other payment methods to unlock valuable rewards,” Cheng continued.

PLUSMiles aims to reward highway travelers every time they use PLUS Highways. Whether it’s your daily commute or road trip, PLUSMiles turns every kilometer you drive into a step towards earning rewards. Travelers earn 1 PLUSMiles point for every kilometer driven on PLUS Highways using Class I vehicles. Additionally, users earn 1 PLUSMiles point for every RM1 spent on cashless transactions at participating PLUS R&R locations, turning stops along the way into opportunities to earn more points.

Presto, Malaysia’s leading multi-point fulfillment center, redefines the loyalty rewards program by brilliantly integrating it with e-commerce fulfillment. Connected with over 20 million loyalty members, Presto offers an unparalleled selection of over 20,000 products, including health and beauty, home and living, tech gadgets and coupons – all conveniently available on one platform. This groundbreaking approach marks a significant shift in the loyalty rewards ecosystem, introducing the concept of loyalty points going beyond their traditional role.

E-commerce loyalty fulfillment platform Presto frequently updates its rewards catalog with new and exciting products, giving users a wide range of options. The digital product catalog allows for seamless updates, ensuring users always have access to the latest products and offers, increasing the overall value of their loyalty points.

How to access the PLUSMiles Redemption Store:

1. Log in to your PLUSMiles account

2. Click “OFFERS”

3. Tap on “PRODUCTS”

4. Connect your PLUSMiles account to Presto

5. Add your preferred product to cart

6. Proceed to checkout

For more information please contact:

Mandy Tan

Email address: [email protected]

Source: Presto